11 Tools to Help You Find Influencers Online

What Igor Ansoff Has To Do With Your Recruitment Marketing

I know this might seem like a strange one especially if you have no idea who Igor Ansoff is. Let me explain more. I am lucky enough to be doing a job I love and getting paid for it.

Selling Health Care to Moms

Years ago, the majority of marketing and advertising dollars spent on selling to mothers and women of all ages, centered around soft and pretty images, cleaning products of all types and often an expert voiceover which was typically male. As the workforce and society has changed and evolved, women are responsible for most purchases and are a coveted demographic. No longer do images of flowery fields and emotional promises move the female shopper to part with her hard earned dollars. She wants facts, a good deal and possibly even word of mouth advertising and this is all especially true when it comes to health care marketing.

Your Business and B2B Marketplace – Buy, Sell, Promote

B2B Marketplaces are the present, and also the future. More and more businesses understand the benefits of exploring this medium, but unlike the traditional marketing platforms, increase in the number of players will not diminish the demand. Your next trade partner could be next door or typing away from Alaska- you can find them all on a good b2b marketplace. Hitch your ride today!

Do You Want to Be Polite or Successful?

Because women are often worried about being seen as too aggressive when it comes to marketing and sales, they miss opportunities to succeed. However, if you want to be able to grab those opportunities when they present themselves, you must learn how to embrace and project your own powerful voice. Read more to get tips on how to stake your claim in the marketplace.

How To Get More Referrals Fast

This article will show you how to improve your referral rate in an easy to implement system. Referrals are the lifeblood of many businesses (including mine). The fact that referrals already have a certain amount of trust and respect for you, and the fact that they come to you instead of you having to chase them makes them very valuable.

The Benefits Behind Cause Marketing

For-profit businesses and organizations find ways to support a nonprofit organization beyond the much-anticipated philanthropic donations. Marketing efforts by a business to help raise awareness about their chosen nonprofit organization, will inevitably help to generate donations for the mission of the nonprofit. This type of marketing is known as Cause Marketing.

Find Your People Online and Prosper

When you really break the internet down into basic principles, it’s fundamentally about “information sharing” and “connection”. With this in mind, there are all kinds of platforms out there that allow you to share your content and, equally as importantly, target who you share it with.

So You Need to Promote Your Product?

You’ve made a new product- hooray! But how can you get people to buy it? Here are some tips for ways to get the word out and how to make sure your customers are satisfied.

Are You Ignoring Marketing to Those Who Have Needed You for Years?

Let’s face it, people become dissatisfied and switch who serves them all the time from car dealerships to insurers to assisted living providers. It is what it is, and in a capitalist society it is by no means immoral to know and work within that reality and allow it to benefit us.

Five Simple Steps to Generate Leads From Your Warm Letters

Congratulations! You’ve sent out your first warm letter to the people in your network of contacts. That is a huge step to undertake for generating leads, so feel proud of yourself. But what do you do next if you don’t hear back from any of the recipients?

Five Free Marketing Ideas to Increase Business

Marketing ides do not always have to come at a cost and that is not to say that the free ideas that are offered for free are worthless. Many people have started businesses that do not seem to progress in terms of profit making and eventual growth. For that reason, they need to research for business ideas that will help them do things differently and realize their objectives. In this current state of economy businesses will require strategies that will work at the lowest cost possible. If your business seems to be screeching to a halt, then you should make use of the following tips that will revive it.

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