2 Strategies to Build Your Own PR Outreach List Now

Security Risks Associated With Outsourcing Marketing Consultants

Sometimes in business, it becomes necessary to bring in a consultant to assess things. One such area of business that this applies to is marketing and branding. While it is true that the marketing consulting firm you hire can do a great job at a lower cost than you could, there are security risks involved with outsourced marketing consultants.

Product Managers Need To Learn That Less Is More

If you got a chance to sit down with another product manager and share with them what you thought that they would have to do in order to be successful, what would you tell them? I’m thinking that a lot of us would tell them that they needed to make sure that their product had as many features as was humanly possible to cram in there. This is considered to be part of the product development definition.

5 Ways To Make Sure Your Blog Is Not Read

Blog writing is a thing that millions of us should do, sometimes badly, on a very regular basis. We strive to engage a faceless audience and get them interested in something that is of interest to us. How to do it right is very difficult to judge but below are 5 ways of making sure you are never known outside of your living room.

Three Degrees Required To Qualify For A Job In Search Marketing Firms

One question we hear quite often is on what sorts of qualifications people need to get work in search marketing firms. This article explores the answers to that common question.

Top 5 Small Business Marketing Books

There is certainly no shortage of great marketing books out there, but I thought I would take a shot at putting together my personal top 5. There’s not really a science behind them, they are just the books that I have really enjoyed and learned a lot from.

How to Multiply Your Business

I’d like to talk to you today about seeing the opportunities that are right in front of you. Price Pritchett has a quote that says “Most people confuse wishing and wanting with pursuing. You must place your trust in action.”

Create a Marketing Plan Today

Promoting and Branding your Business – It’s never too late to start promoting your business and since this is the beginning of a brand new year it’s a perfect opportunity to develop a marketing strategy by using both fresh new ideas and traditional methods that work. With a clear understanding of what your business represents, who your target customer or client is and what you can offer them, your chances of success will be greatly improved. That is not all though.

New Year’s Daily Marketing Plan Strategies Made Easy

Here we are, where we were last year and the year before and where we will be next year. I know that’s a mouthful but it’s true! Every year at this time we take a look back to the past year and see how we can make this year better. Even if last year was a great year, we can also do it better this year. Or different anyway.

Generate Traffic Through Article Marketing

Articles have long been used for marketing online. They have been effective tools for generating traffic to your site. But not all articles automatically generate visitors to and improve the standing of your site. This is why it is crucial to ensure that the article you will use has the key elements in generating more visitors for your site. Here are some valuable tips to help you achieve your goals.

Customer Experience Management Compass

In everyday life a compass (also known as GPS or global positioning system or map) may be integrated in nearly everything you do – whether you’re driving, flying or hiking. Imagine such a tool for Marketing, Sales and Customer Care for collectively navigating the journey of prospective buyers and customers across the entire customer life cycle. A step further than the typical customer touch-point map or customer journey map, this type of compass would clarify roles and collaboration to align your company with what’s needed for a great customer experience that results in higher revenue and customer retention with lower costs of marketing, sales and customer care.

What Is a Marketing Plan?

Your marketing plan will help you assess customer demand, discover distribution channels and pinpoint the best ways to market your business. Unfortunately, if you build it they will come doesn’t apply to selling your product. Interesting new customers in an unknown brand or product requires strategy.

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