Millennials and the Social Business of Today
Millennials are a more tech savvy generation. Using technology to collect and build data sets to better understand customers and competitors may allow a business to tailor specific marketing campaigns and product launches, but it is not engagement, and that is what social business is all about.How To 3x Your Consulting Leads
Many consultants still heavily rely on referrals, but this is dependent on the size and quality of your network, is labour intensive and inconsistent. Combine this with the ease that buyers can search online and locate hundreds of qualified consultants in the same state, you’re facing tough competition to stand out.36 Marketing Ideas for a Tiny Budget
Marketing on a small budget is tough, but not impossible. There are plenty of creative, low-cost ways to promote your small business without breaking the budget. Sometimes the simplest ideas are the most effective. I’ve gathered 36 small business marketing ideas to spark your creativity, all you need to do is set aside some time and get planning!Marketing Automation Consultants
Marketing Automation is the talk of the town in several business sectors. Whether it is financed industry, IT industry or e-commerce all are trying to get hold of these much talked Marketing Automation systems. Noting the increasing demand of this software, marketing automation consultants introduced for marketers to set the best optimal settings for the software for its roaring performance.The Art of the One-Page Strategy
Tell a business story about what success looks like, and how Technology can contribute to that success. Construct a business story. Build a narrative that will engage the customer.How To Improve Your Marketing Campaign With Printed Leaflets
With the increase of digital internet-based marketing, you may question the pertinence of leaflet marketing. Nevertheless, leaflet or flyer marketing is still one of the most valuable and efficacious marketing tools, when used appropriately and accurately. We discuss why flyer marketing is still so important, cost-efficient and effective and how to make sure you get the most out of your campaign.The Great Debate: Digital Vs Traditional Marketing
This is the topical discussion being held across every industry and every market around the world, in all boardrooms and strategy meetings: digital vs traditional marketing. Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals? So, it’s finally time to analyse both sides and get to the bottom of this debate.Traditional Marketing VS Digital Marketing
Marketing is a social process wherein people interact and exchanges goods & services for money or something of value to them.Business is a time dependent process & vary according to market scenario. Modern marketing techniques includes the impact of digital marketing for business activities.Can We Afford to Miss Customer Experience?
Organizations today seem partly unable to overcome their hesitation to adοpt a CX strategy, stating they cannot afford CX. We experience a most technologically evolving environment where the balance between digital and physical services tend to change constantly. Google brings to the discussion the so called life moments instead of the classic definition of needs as we traditionally know them.Marketing Communications: You Need To Talk Like Your Customers
Companies and professionals often use words and phrases they know, but that are meaningless to their stakeholders. If you want customers and prospects to understand you, you must use their language. This article explains why.Are You Actively Engaging Your Customers?
Competition is great these days and you need to be creative and actively engage your current and potential customers. What are you doing to grow your business more efficiently and effectively?