22 Digital Marketing Strategies for 2022




Questions of Character, Credibility and Confidence

Story telling in organisations, families and indeed all kinds of tribes is powerful and revealing. The stories give insight into what is valued, rewarded and subsequently insights into culture.

Why Your E-Mail Newsletter Isn’t Working

If you aren’t selling relatively inexpensive products, you probably won’t sell much directly from your e-mail newsletter. Now you may be wondering, “then why do I have an e-mail newsletter anyway!?”

Product Managers Need To Understand The Power Of A Candy Bar

Can we talk about trade shows for just a moment? During my product manager career, I have been to a countless number of these things. I must confess, I love them! The travel, the pageantry, the people that I meet all appeal to me. However, when it comes down to just exactly how successful they are for my product, well, that’s another question. Since none of our companies have unlimited funds, what can a product manager do in order to get the most out of a trade show?

What Is Programmatic Buying?

Programmatic buying is a very beneficial practice for any business owner. If you don’t have a healthy presence online it’s very difficult to make a buck.

Rejection Is a Myth

You will face rejection everyday in business. The good news is rejection is a myth.

3 Steps to Increase Cash Flow Today

Where IS the money? Many entrepreneurs get into business, have a strong passion for what they have to offer and then, after a period of time they stop and wonder, ‘just where is the money?”

How to Make Your Website More Profitable

In today’s digital age, a well-designed website is a tremendous tool in a business’ search for income. No matter what you do, or what kind of website you have, there is one key factor that makes all the difference in the world. This article is going to explore that vital key.

A Wicked Way to Treat Customers

It is a lot easier to keep an existing customer than it is to attract a new one. Pay attention to your current customers and let them know that you appreciate their business. Put at least twice as much effort in keeping them as you put into attracting new customers. When you care enough about your existing customers and they realise that you appreciate them and listen to them, they will become your word-of-mouth ambassadors, your unpaid salesforce. That’s the best way to attract new customers!

Just Ask: If You Don’t A-S-K You Will Not G-E-T

If you don’t A.S.K. you will not G.E.T. Even the bible in Luke 11:9 and Matthew 7:7 says ask and you shall receive. Asking is the key to realizing your vision. You need people to help you move forward. How will they know how to serve you if they don’t know what you want. Again back to McDonalds, if you don’t ask for a burger you will no get a burger.

How to Identify New Clients for Your Business

One of the best ways to attract new clients is to do a good amount of research work. Collect enough relevant data to know where your rivals and competitors are selling their services. Often, a large number of business directories operating online provide all the information about important CEOs as well as executives for the benefit of both businesses and consumers.

What Every Marketing and Sales Manager Should Know About Lead Generation

Lead generation is the process of invigorating interest amongst your target market for a specific service or product in order to draw them into your sales funnel. As lead generation assists in fuelling the initial stages of your sales cycle, a fool-proof marketing plan is crucial to trigger successful sales. Apart from signing up for business directories that provide consumers with complete business profiles and contact information, your marketing and sales managers must also have an adept understanding of distributors and their key decision makers.

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