3 Things Robert Greene absolutely HATES about working for someone else

The Power of Social Proof and Its Effect on Your Business

Social media and other digital products and services are proving to be more and more useful and even paramount to some businesses and the growth of that business. How do you get people talking about your business through these methods though?

Event Marketing 101 – How To Get The Crowds In

Event marketing is all about knowing your audience and understanding what media will get the message to stick in their minds. It is the art of influencing people in a way that the right segment of the population feels the need to come attend the event. It is a process that uses a combination of various media and tactics to ensure that people feel the buzz you wish to create.

Establishing Your Brand on College Campuses

The student audience is very important to marketers. The student audience is very promising. This article discusses how you can capture the attention of the student audience.

Is National Electrical Code Compliance Required for LED Signs?

The National Electrical Code (NEC) is an important document standardizing electrical system installations and strongly influencing local building codes for proper LED sign installation. Learn why compliance with NEC standards is essential for safety for business owners with LED signs.

Content Marketing Boosts Customer Loyalty As Well As Generating Leads

In previous articles I have discussed how easy it is to focus too heavily on the top 3% of your target market and suggested ways in which you can increase that spotlight to include that huge majority (97%!) who never seem to get approached by your sales or marketing team.

Product Managers: The Fight’s Not Over Until It’s Over

As product managers, our job is to do everything in our power to make sure that our product is a success. It would be a wonderful world if only our potential customers would come to us and ask us to please sell them our product. However, it rarely happens that way. Instead, more often than not customers issue Requests For Proposals (RFPs) and we’re invited to submit a proposal along with several other vendors. I was recently involved in an RFP process and it went very, very badly…

Retargeting – The Secret to Expansive Market Reach

The marketing landscape is forever changing and everyday there is a new technique or tactic that you read about as the ‘it’ thing to do. Although this is not new, one marketing strategy business should definitely take a good look at is retargeting. Retargeting campaigns are highly-focused and cost-effective marketing efforts that can help your business persuade interested customers to buy your products or services, as well as continually expand your market reach.

How to Profit When Dealing With Tough Competition

In most markets there are a number of dominant ‘go to’ companies buyers flock to. Taking on these entrenched competitors head on can be a bruising experience. But there’s a better way involving re-positioning the marketing…

Why Marketing Research is Important for Gathering Business

A Marketing Research Company is important for gathering Business Intelligence for paving the Path of Success for new product launch or business launch or a re-launch. It can help you move your brand from where it currently stands to where you want it to be.

The Millennial Client

The Millennial Generation has arrived and they are hotly pursued. Millennials represent the future and everyone wants a piece of the 21 – 35 year-old market segment. While prospecting, you may have encountered a Millennial gatekeeper, the boss’s young assistant. Those in their early thirties are also increasingly in the role of decision-maker, so it’s time to make sure that your marketing message and sales strategy are appropriately tailored to what resonates.

When Should You Consider Utilizing Promotional Items?

Research continues to prove that a sure way to increase your sales and exposure is through cost-effective, branded promotional items. They not only increase sales and leads; they build great brand awareness, as well.

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