Simple Mobile Customer Relationship Management Strategies

Gone are the days of simply informing your clients of a new product or service, waiting a few days, and having the phone ring with an overflow of orders. Consumers today expect a great deal more from the businesses they interact with, and like to be engaged throughout every level of the marketing process. With that being said, the value and quality of products while still very important, are not the only factors driving consumers to make purchasing decisions.

How To Lead Advertising Agency Partners To Project Success

Marketing consultants streamline business worlds, network agency partners, and get integrated marketing business results quicker and with less effort. Marketers know that to rebrand, introduce a new product; or discover new audiences takes more than a shiny new advertising campaign. It requires a compelling vision, positioning, and team effort that can be understood and articulated by all.

Why 80% Will Never Succeed

Most people have heard of the Pareto Principle, otherwise known as the 80/20 Rule. The premise is that 80% of your results come from 20% of your efforts. It can and does apply to most things in life: If you’re in business, 20% of your clients bring you 80% of your revenue.

How Can Your Customers Help Generate B2B Leads

Sure, generating sales leads is hard work, but it is not impossible. You just have to be creative. One of these creative solutions is by using professional lead generation services.

Sales Leads – The Power Behind Connections

The idea of making connections is making revolutionary changes in both marketing and sales. However, as much as it is bad to underestimate their value, it is also just as dangerous to abuse them. Never forget that your customers are now looking to you and have a responsibility over their ties with your business.

How B2B Firms Can Use QR Codes

With mobile browsing reaching 12% of all web related activity in September 2012, businesses are becoming increasingly aware that they need to focus on mobile marketing. The trend is toward responsive design. The design of a business’ website should respond to the platform being utilized – smart phone, tablet, laptop, etc. It used to be that you had a separate mobile website and main website. With new customer demands, responsive design is needed. Mobile usage and responsive design presents a new way to engage with clients. More and more businesses are utilizing QR codes but there is rarely optimal implementation.

Takeaways From PubCon Las Vegas 2012

As usual PubCon day 2 was jam-packed full of information. Also known as the “Premier Search and Social Media Conference,” everything from social media to search engines and online advertising were discussed. So what did we learn while attending?

How to Write E-Mail Newsletters That Get Opened and Read

E-mail newsletters have been around since the early days of the Internet. Compared to new technologies like Twitter and Facebook, they may seem old-fashioned. But there’s a reason that smart companies use them as part of their marketing strategy – they work!

Using Appointment Setting To Promote Prevention More Than Cure

If prevention is better than cure, then why not use your marketing tools to promote prevention? If the healthcare industry suffers from accusations of profit motive, assisting with prevention not only reduces the need for cures but also prevents adding to their already high costs. Sales are not the only reward you will get for discouraging unhealthy and harmful lifestyles.

What Soap Can Teach You to Do in Your Business

People have five senses: hearing, sight, touch, smell, and taste. And different people are more prone to respond with one sense over an­other. That’s why it’s vitally impor­tant when selling your product or service that you incorporate the five senses into the sales process.

Are You Taking The Right Approach To Marketing?

I always find it interesting that many small business owners don’t appear to believe that marketing is a priority within the business environment. There seems to be an appreciation of the importance of various other tasks, but there’s often a limited approach to the world of marketing.

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