Alex Hormozi vs Seth Godin — Who’s Better at Marketing?

How to Get Customers – Have a Positive Perception of Your Business

The perception of customers is everything. It determines whether to buy or not. It will cause the customer to come back or flee. The perception will also determine the long term profitability of your business. It is imperative that every business should try and shape the perception of customers.

Hiring An Illustrator – Why?

Businesses may question how an illustration service could be used in marketing literature or campaigns and struggle to visualise the benefits of using an illustration over and above stock photography for instance. One reason alone could be to set yourself apart from the crowd of other businesses using stock photography but there are many other benefits to using illustrations.

SEO Audits: How Important Are They, and What Should They Include?

With the landscape for SEO in a constant state of flux, it’s very easy to become caught in the furore over how to build backlinks to your site in a sustainable way, how to market your content, and how to create relationships with other sites, however the quality of the website itself often seems to be overlooked. There’s no point investing thousands in an outreach or linkbuilding campaign when there are fundamental problems with your website that could prevent it reaching…

Kindle Puts A Fire Under Apple

You would have had to be living under a rock for the past year or so, if you haven’t heard the big Tablet PC debate. Amazon’s Kindle Fire, Barnes & Noble’s Nook or Apple’s iPad; these are the top three tablets computers that are making their way into people’s homes and businesses. Not everyone is sure what the best option is, so let us give you a Kindle Fire review.

Health Club Marketing – A Few Key Points to Remember

Going to a fitness centre is a good way to maintain your healthy lifestyle. When you devote your time doing proper workouts and healthy routines, you will definitely be in good shape and you will not be prone to sickness such as heart ailments. If you want to strengthen your immune system, then you should make this as a habit. Effective training programs boost physical strength and endurance. In order to achieve overall wellness that you desire, get a good and proficient trainer who could personally train you right from the outset.

How To Develop a Strong, Active Referral Programme To Double, Triple Or Quadruple Your Client Base

This is a very simple and exciting strategy – which very few small business owners take advantage of – despite the fact that most agree that “word-of-mouth” is the best form of business. So I’m thrilled to be able to share it with you.

What Are Vertical Marketing Systems?

For small business owners or those new to marketing, vertical marketing systems can be a foreign concept. This article explains the premise of vertical marketing systems and the role they play in business.

How Competitive Intelligence Helps In IP Market Research?

IP market research requires more strategically planned pathways to get highly efficient productive results. Competitive intelligence is also supportive in making more effective IP market research through many ways. Because, it provides important foreknowledge alerts to identify and analyze the current market requirements.

Approach Targeted Sales Leads With Caution And Respect The Freedom Of B2B Prospects

It’s good to focus on the customer but it’s different when that focus is bent on pouncing on them and keeping them tied down to you. Unfortunately, many common marketing mistakes are due to the marketer not respecting the freedom of the prospect. Approach your targeted sales leads with caution and respect their freedom!

How To Handle A ‘No’ Reply In Your Telemarketing Campaign

This may be hard for you to do, but you can handle negative replies. You just need to be creative and resourceful. Read on to know how to do it.

How To Test The Reliability Of An Online Contact Database

Contact data is important for any lead generation effort but it’s also hard to build up from scratch. Fortunately, there are many providers out there (especially now that the internet has enabled even more businesses to give access to their data). Sadly it can be too many at times and not all information on the internet is reliable so compare sources to test reliability.

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