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Three Things Your Lead Generator Needs To Keep Up With

SCM software firms are always in a hurry to generate leads. However, all that haste might cause them to lose sight of what they’re exactly racing against. Three of these would be competition, market trends, and prospect demands.

SEO Versus PPC – Think of Them As Your Online Assets

We all know you don’t get something for nothing. So if you want good SEO and/or PPC, you must pay. Just like your assets on the stock market, time, investment and your desired return are key factors in our discussion.

SEO Techniques – How to Use Them to Your Advantage

Tackling the correct use of SEO techniques can be a daunting task because of the huge learning curve, for sure. I’d say to the faint-hearted person, “Hang in there, read on – here are 20 helpful tidbits.

Isn’t Public Relations Only For National Exposure?

My general rule of thumb is to never use the word only when referring to public relations.  For example, statements such as: public relations is only for celebrities, or PR is only for major corporations, or PR is only for national exposure are all incorrect statements.

Why Your Small Business Needs a Professional Marketing Plan

A professional marketing plan can help a small business owner clarify and focus marketing goals, targeting exactly the right mix of marketing activities to reach the most customers at the lowest cost. Yet many small business owners don’t create a plan or shy away from hiring a professional to write one. Learn more about the benefits of a professional marketing plan.

Picture Perfect Product Management

Just imagine if you were a product manager who was in charge of film for cameras. Your world used to be great: everyone needed film and so you could improve your product, roll it out, and customers would snap it up (sorry for the pun). However, then along came digital cameras and almost overnight the market for your product vanished…

How To Talk To Your Creative Partner

Communicating your goals as a businessperson is essential in conveying your needs to your creative partner. Being clear and succinct in communicating avoids wasted time caused by miscues and assumptions.

People Do Business With People

No matter what business you’re in, your clientele is a vital element to your success and development. Not only are they your source of income, they are also a source of information that allows you to grow, improve products, services, and even affect the structure and function of your business.

Which Is Right for You? Offering Q and A Calls or Open Office Hours?

Are you looking to provide some added value to your clients? Additional ways to access your wisdom can be seen as a significant bonus with private clients or even for group programs. Two simple ways that allow clients to connect with you are Question and Answer Calls and Open Office Hours. Here are the benefits of both to help you decide which one is right for your business.

Important Ways To Keep Your Staff At Their Best While Manning Your Business Trade Show Stand

Business owners can employ a few critical tactics to help staff members feel their best while manning the business’ trade show display. Read on to find out more.

Planning To Take A Trade Show Exhibit To Your First Event? Don’t Forget These Tips

Taking a trade show exhibit to an expo for the first time can be a little overwhelming. If you’re considering attending an event with a display for a trade show, use these tips for a smooth experience.

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