Behind the Brand — Marriott International & Bonvoy




Product Managers Know That If At First You Don’t Succeed, You Need To Try Again

OK, so this article is fairly personal. I’ve been trying to get the attention of a very large customer for the better part of a year now and I’ve been met with failure at just about every turn. I’ve tried very, very hard and at times it has seemed like success was just within my grasp only to have it snatched away over and over again. If I wasn’t a product manager I might have given up by now. However, I AM a product manager and so this means that I know that I have to just keep trying over and over again. I just might have found my way to turn this failure into a success and that has me very happy. Would you like to hear my story?

How To Attract New Customers

As a business we are always looking at ways of attracting new customers to our website. But in this highly competitive world of online marketing, attracting any sort of customer can at times seem almost impossible.

5 Things to Know About Market Research

Offering your career services and products based on what you “think” your clients or potential clients may want can be cutting back on the amount of business you could be doing. To start off 2016 on a strong note, below are 5 Quick Tips when it comes to market research and attracting ideal clients.

Multilingual Marketing for Brand Preservation – A Trend That Is Taking Over

Multilingual Marketing is now becoming a recurring trend to increase the revenue and create a boom for business. So why are you staying back? Catch up!

What Free Stuff Does for Your Business

I haven’t met anyone who doesn’t like free stuff. Offering something for nothing does have its benefits!

Drive-By Marketing

You see lawn signs everywhere you go, but which ones are the most effective and how do you get the most bang for your marketing buck? Check out these tips on how to create great lawn signs and get your organization noticed.

5 Great Ways to Distribute Your Promotional Items

Many experts agree that items such as promotional USB drives, pens and mugs form part of a great, multi-pronged marketing strategy, but it can sometimes be difficult to know the best method of distributing these items so that they get to the right people and have the best effect on your brand image. The reality is that there are hundreds of different ways to get your promotional material into the hands of current clients or prospective customers; here are five of the most effective methods that will ensure that you get great results from the endeavour.

How Social Proof Builds Your On-line Reputation

I truly believe that a person’s reputation is their most valued asset next to their integrity. We’ve all heard the saying: “your reputation precedes you.” When someone’s reputation is good, those words signifies that doors will be open for that person. However, when someone’s reputation is bad, those words mean that doors will be closed for that person. Everyone who runs and operates a business, must have a satisfactory reputation to experience in level of success.

Creating an Irresistible Offer

The results you get from your marketing will be affected by the power of your offer. This article looks at what you can do to achieve the best possible outcome from your offer.

Presentation Overhaul: Prezi Online Presentation Software

It is often challenging to find interesting ways to present business data. Whether it’s a live meeting or online presentation, customers expect to be engaged visually.

Investing In The Services of A Marketing Company For Your Small Business

Investing in a professional marketing strategy can help your small business. Find out how a marketing company can help small businesses grow with the right tactics.

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