Behind the Charlie Health brand with CEO Carter Barnhart

How to Write Authentic Copy That Sells (Part 2 of 2)

As you may remember, we talked about what it takes to attract ideal clients and customers who happily buy when you’re not in front of them. We do this by having the skills to write authentic marketing copy that sells.

Outsourcing and What to Ask to Protect Your Word of Mouth Connections

Social marketing is becoming a powerful tool for brands throughout the world. While each brand has its own approach, utilizing the marketing team that is right for your brand can make the difference between building a powerful network and remaining static in the online world.

Customer Incentive Marketing Programs

Marketing is defined by the American Marketing Association as an “organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” This differs greatly for the principles of the 4P’s: product, place, promotion, and price; but nonetheless, they are inter-related. I would alter this definition to be: product, promotion, product value and information channel.

How to Write an Authentic About Page That Attracts Clients

We attract the right clients when we allow ourselves to be real and transparent. Your story on your About page is naturally, a great place to start.

Emotional Marketing and Chinese Womens’ Body Hair Issues

The other day I was reading through one of the business magazines I subscribe to.  It was an early Sunday morning and, with a cup of coffee in hand, I was just casually thumbing through the pages.

You Really Do Need a Marketing Budget! Keys to Make Yours Effective

The mantra in business today is to do more with less. That concept carries through to the marketing of your dental practice. There are many ways to spend your marketing budget dollars that may or may not achieve the results you are expecting. Here are several ways to increase the likelihood you will have an effective plan.

Magnetic Web Copy – Are These 3 Mistakes Killing Your Website Traffic?

Are you making these 3 website copy mistakes? If so, they are driving your traffic right into the arms of your competition. But there’s something you can do about it. That’s right, learn what to do instead.

How to Sell Without Being Pushy or Salesy

Many times when I talk to people who seem to be struggling with growing or developing their business, they express concerns about their sales ability. I am often told that “selling is just hard for me” or “I just don’t like being pushy and asking for the sale”. While these are truly valid concerns, a large part of being a Heart- Centered Entrepreneur or running your own business, is selling.

Making a Big Lifestyle Shift? Make the Shift With the Help of Friends and Custom Made Wristbands!

The choice to change your lifestyle can be a tough one; actually making the transition can be even tougher. There are different kinds of lifestyle changes: stop smoking, losing weight, changing your diet, being more physically fit. All of these lifestyle changes have limitless benefits that affect the quality of your social life, your self-esteem, your health, and even your career.

Marketing – Plan for the Future

It’s easier to prepare for the future than to deal with the repercussions if you don’t. It’s a small piece of advice, but it helps encourage you to save and invest your savings. It is always better to hold on to cash for a day when you’ll need it, rather than spending it on unnecessary items right now.

How Psychology Completely Affects Our Choice of Price

The big secret that lies within the world of pricing is that psychology can control our behavior… even our choice of price. Which means marketers can highly exploit this fact to increase sales by a huge amount. Following include 3 major psychological tactics that control our decision-making in purchasing.

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