Behind the On Running Brand with Founder, Olivier Bernhard




Enhance Your Online Brand

A guide full of tips & tricks to help you build a better online brand. Some you may have seen before some you may not. We hope this helps you!

4 Simple Tips to Create Your Marketing Calendar

You need to consistently market your business so you have a steady stream of new clients and prospects entering your sales and marketing funnel. Many entrepreneurs leave this up to chance, and have no real marketing or list-building plan. You can improve your marketing and list-building success with these 4 simple tips!

Marketing: Flaunt Your Schtick

When I think of a schtick, I think of a unique behavior, process or trait that one uses to get a result. In business, why is it key to have a schtick? It’s what has you stand out among competitors. Just doing great business like your competitor is not enough. You have to have a leverage point, or position, that makes you unique. This is a large part of why companies hire marketing consultants: to figure out how to define a unique position in the market.

How to Walk the Critical Path

Ensuring your best laid marketing plans make it off the page and into reality comes down to your ability to walk the critical path. Your critical path – or marketing map – is essentially a step-by-step action plan that lists the sequence of activities you must complete to bring your marketing campaign in on time and on budget. It provides an effective way to track your progress towards a deadline, but most importantly it gives you a visual roadmap of exactly how you’ll arrive at your goal.

Are You a Spaghetti Marketer?

Every day the world is introduced to new technologies, products and services; gadgets, websites and apps all designed to improve our lives and increase the efficiency of the small business owner. We are told by the ‘latest marketing gurus’ that we must do this and we must have that.

Strategize Your Marketing in an Authentic Way

Developing an authentic story In order to convince anyone that what you’re doing is worthy of their attention, you will need first need to convince yourself. The magic happens when you know your WHY and once you uncover this and really tap into your true purpose behind what you’re doing. Only then will your marketing system become authentic and effective.

Advertising Vs Marketing: What’s The Difference?

All advertisers hitting price point are actually talking to their customers AFTER they’ve made the decision to buy. But what was going through your client’s mind BEFORE the decision was made to buy? What were they thinking about? What was the tipping point that got them to say “I need a new… ” (fill in the blank. What are YOU selling?).

6 Reasons Why You Should Hire a Freelance Writer

If you own or run a business and you are asking yourself if you need to hire a professional freelance writer, then your answer is already a resounding “yes.” Here’s why: You Care about Your Business and Want it to Look Good Communication with your customers and potential customers is often done just as much – and, in some cases, much more – in writing as it is in person. Your website, printed advertisements, social media pages, brochures, reports, newsletter, even your coupons are all 100 percent WRITTEN.

How To Create The Right Brochure Design?

The success of any advertising campaign involving brochures is largely dependent on their designs, and the way they are presented. If these leaflets are not able to draw the attention of the consumers, they will not be of any help. They have to be created in such a manner that they can easily catch the eye of the readers and create an impression on their minds. Here are a few tips that will help you in creating the right brochure design.

How To Obtain Brochure Designs For Free?

At times, it so happens that people have to print leaflets within a short period of time and they are not sure of how to obtain the designs for printing them. When you are in a hurry, you can opt for the free brochure designs readily available on your computer, or you can also browse the internet to find free designs provided by a variety of websites. There are three ways through you can get them from your computer.

Some Useful Brochure Printing Tips

The brochures help the organizations in spreading awareness about new products or services, and they also help in reaching out to the potential customers. In order to be successful in brochure marketing, you need to make sure that the leaflets are able to attract the attention of the people. Here are a few brochure printing tips that will be useful.

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