Bittersweet: How Sorrow and Longing Make Us Whole – Susan Cain




Small Business Marketing: How To Clone Your Customers

If you understand why your current customers chose you, you have the opportunity to create more customers just like them. It’s a simple process, and this article explains how.

Content Delivery Online – How Do You Present Your Information?

The principle delivery of content should be your website, obviously. You want people to get the majority of their information on your site, but how do you get people to your site? What about an intentional content marketing program that presents information that draws readers back to you? Would that work? Let’s look at the options.

Introduction to Marketing – Part Two: The Marketing Environment

Marketing is a versatile, crucial and ever changing organisational function. It is a practice that everyone should have a basic understanding of, which is why I am writing a series of articles focused on covering the basics for people that want to know more about this amazing science.

Introduction to Marketing – Part Three: Buyer Behaviour

Marketing and Buyer Behaviour. Marketing is a versatile, crucial and ever changing organisational function. It is a practice that everyone should have a basic understanding of, which is why I am writing a series of articles focused on covering the basics for people that want to know more about this amazing science.

Can Businesses Learn Anything From How Retailers Use Video?

If you’re buying anything off the Internet, or if you are just browsing prior to a shopping trip, chances are you now have the option of viewing a video before you buy. With more than 50% of online retailers using video and that number growing rapidly is there anything the business user can learn from the retailers’ experience of the medium? Retailers such as River Island and US company Summit Sports have invested heavily in product video technology and reports from the retail industry suggest like for like sales increase by anything from 120 – 400% with the addition…

How to Build an eCommerce Website: Tips for the Best Shopping Experience

If you are building your own eCommerce site, you need to remember that you have to be able to produce a site that would give the best experience to any visitor, no matter if he is shopping or not. The reason for that is simple – your competitor could easily snag your visitor in a few clicks difference, and customers are always willing to leave an online shop if they feel that someone else would offer a better shopping experience. Here are a few tips on how to build an eCommerce website that would keep customers shopping.

Key Points To Printing Effective Business Cards

The business world is tough to say the least. It is a game with many opponents and stiff competition. One of the most common tools businesses use to market themselves is business cards.

Introduction to Marketing – Part Four: The Market Offering of an Organisation

Marketing is a versatile, crucial and ever changing organisational function. It is a practice that everyone should have a basic understanding of, which is why I am writing a series of articles focused on covering the basics for people that want to know more about this amazing science.

Introduction to Marketing – Part Five: Target Marketing

Introduction to Marketing – Part Five: Target Marketing and Product Positioning. Marketing is a versatile, crucial and ever changing organisational function. It is a practice that everyone should have a basic understanding of, which is why I am writing a series of articles focused on covering the basics for people that want to know more about this amazing science.

Website Duplication for Attracting New Leads

Network marketing, also known as multi-level marketing (MLM) is a form of direct selling. Since 1980 this form of marketing has gained prominence and many businesses in America are using this technique of marketing to sell their products.

What To Do When No One Reads Your Blog

If you’re a blogger, chances are you’ve had this experience: You create an awesome-looking blog site. You spend a few hours writing a top-notch post, and then you tack on some awesome images to go with it. Then you proof read (right?) and after taking a deep breath, you post your work online. But no one comments, and your hits are pretty lousy. Here’s what to do about it.

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