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Popularity of Promotional Clothing for Businesses Offers Benefits

There are many things that a business owner will need to think about. They may have many methods of promoting their company.

Promotional Lanyards Allow Managers and Other Employees to Keep Track of Keys

Some people will have a set of keys that they need to have with them at all times when they are doing their job. This allows them to open up the office or do other things that are necessary.

7 Ways To Boost Your Sales Letter’s Effectiveness

Sales letters remain a valid form of marketing in this digital age, but how can you improve their performance? This article offers 7 tips to increase the power of your sales letters.

5 Reasons Why Ad Agencies Need to Think Like Their Clients

Any advertising agency knows that they have to remain competitive and stand out in the marketplace. By learning to think like their client, they can help eliminate many of the obstacles that might face the relationship, otherwise.

Tips On Church Banner Making – How To Make Your Own Design Templates

If you are looking for a graduating color look for your fabric banner design, there are simple ways to create templates to give your banner beautiful, professional shaded mountain ranges, flames, waves, clouds or glow effects. It is much the same as an auto artist would use an air brush to spray paint flames on a car or a street artist using spray paint on walls to create graffiti.

Essentials of an Integrated Marketing Communication Process

The American Marketing Association (AMA) which represents marketing professionals defines marketing as “The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.”

Human to Human Marketing

For decades we have spoken about our audiences being business to consumer or business to business but regardless of what audience we have we are marketing to people. Yes it will be human to human. People haven’t changed but the way we need to communicate to them has. We have overwhelmed by choices in traditional and digital channels so changing your mindset to remember you are dealing with people not just a business or consumer is vital for marketing success.

McDonald’s Product Managers Have A Breakfast Problem On Their Hands

Let’s face it, McDonald’s won the battle for breakfast a long time ago. For McDonald’s, breakfast is a big part of where they make their money: 25% of their sales come from breakfast. However, what seemed to be a done deal is starting to look anything like that now. Over at Taco Bell, a new breakfast menu featuring a Waffle Taco has been widely covered by the media and is meeting with positive reviews. Clearly this battle is not over. It may be time for the McDonald’s product managers to start to make changes to their breakfast product development definition. The product managers at McDonald’s need to get creative…

IP Address Primer for Business

IP addresses have become a valued commodity across the world. Due to the newfound scarcity in supply, a new market in IP address leasing and transfers has emerged to satisfy the growing demand.

Distinguish Target Markets and Align Your Follow Through

Developing clarity on your target market can be one of your most valuable business activities. Most small business owners make the mistake of believing everyone is their target market. Then they develop marketing materials that are overly broad. The result is that their materials aren’t effective in attracting the types of clients they really want.

Headline Writing: 3 Quick and Easy Formulas That Will Get People’s Attention

You’re probably not a professional copywriter. Most of us aren’t. And that’s okay.

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