Consumer Trends Are Changing Online. Here’s What You Should Know – Ignite Friday

Relationship Marketing – A Paradigm Shift in Business

The bottom-line sales mentality is undoubtedly an important driving force behind establishing brand presence in the market and causing competitors to sit up and take notice. An assertively robust transactional approach is necessary, sure, but it is so easy to forget the importance of forging a relationship for the transaction to materialise, especially when no brand wishes to be written off as a one-time wonder. There are plenty of “how-to” self-help saviours and marketing gurus out there advocating the importance of the product/service and consumer connection.

Bond With Your Prospects Through Audio Products

Have you considered using free or low-cost audio products to bond with your prospects? It’s an easy way to show them who you really are and what you stand for, drawing in more business as they get to know you.

How To Create A Seamless And Cost-Effective Online Marketing Plan

Establishing a good marketing plan is one of the most important things that you can do for your business. Whether you are a leading local company or a new start-up, making sure that you have garnered the full attention of your target market is critical.

The Best Way to Get Client Referrals

Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary.

Master Back-End Marketing

Zig Ziglar once said, “You can have anything in life you want, if you’ll simply help enough other people get what they want.” This is especially true in back-end marketing, where you sell existing customers on new products. Back-end marketing is the true core of any business.

Learning How to Write Copy That Sells

The ability to write copy that sells may be the most important aspect of marketing your business. It may take you a while to perfect it, but it’s worth every cent.

How to Network Authentically With Opinion Leaders

Sometimes you have a rare opportunity to meet someone who is an opinion leader in your line of work. This person may be a high-profile leader in your industry who inspires you. When you meet at a big conference or other event, you want to stand out and be remembered. How can you make the most of your time together?

Clean Up Your Marketing

Now that spring is here, we can mark the end of the first quarter in 2014. This is a great time to evaluate your marketing initiatives for the year and take note of things that have been working for your business (or not) and see how you would like to move forward for the rest of the year. We will discuss 4 marketing initiatives to ensure your business’ online success.

B2C ECommerce: Consumer Marketing Model That Monetizes Preferences to Reap Rewards

The Internet environment defines B2C (business-to-consumer) e-commerce serving end consumers with products and services. B2C e-commerce is steadily recovering from the technology-heavy NASDAQ crumble in 2000 with the dotcom carnage and shutdown of hundreds of virtual platforms. The growing fears about identity theft and the criminal activities of hackers do not seem to affect shoppers’ shopping habits and their appreciation of the possibilities of the Internet.

Integrated Marketing Solutions for Consumer Engagement

Quite simply, the first step towards assessing the scope of a marketing campaign is to gauge the feasibility of different avenues for communicating the USP of the advertised product or service. The list either drastically narrows down or expands when the demographic to be addressed is brought into the equation. The term is self explanatory-integrated marketing solutions are an amalgam of sales promotions, public and media relations, corporate charitable drives and social responsibility and advertising options like social media platforms, word of mouth/referral or even crowd sourcing.

Product Managers And The Problem With Discounting

Every product manager out there would like more people to buy their product. Hmm, now just exactly how to go about making that happen? Sure, we need to provide our potential customers with the products that they want, but once we’ve done that, what else can we do to convince them to buy? It turns out that we have a powerful weapon called discounting that can be made to be a part of every product development definition, but if we’re not careful it can easily cause things to get out of control…

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