Day 2: Secrets, Strategies & Shifts to Help Inform Your Amazon Strategy in 2022

SMEs And Client Christmas Gifts – Should We Or Shouldn’t We?

As a small business owner, I understand the difficulty in determining whether to give clients gifts at this time of year. In my previous life as a corporate marketing manager I received many gifts, some of which were good while others were just…

Fiscal Savings Plans

I recently spoke at an event covering the topic of using time more effectively in business. The audience was a group of small business owners who are often stretched for time and have to manage multiple projects and tasks in any given day.

9 Ways To Deal With The Competition

Product managers want their products to be successful. One big challenge that we all face is that the world is filled with competitors – companies that offer a product that solves the same customer problem that our product development definition solves. In order for our product to be successful, we’re going to have to find a way to deal with all of this competition.

Content Marketing 101

The best approach is to simplify. Determine what content you need to create. Then, plan how to create it, and where to put it to generate the greatest impact.

Bitcoin Marketing – Case Studies

Successful Bitcoin Marketing often results from innovative businesses simply accepting payments to open up new niches. Many businesses have had great fortunes with using Bitcoin, which further strengthens the economy by giving more uses for the cryptocurrency. The almost non-existent fees and the inability to reverse transactions is a huge selling point for business, where traditional payment methods (like credit cards) could leave the business with losses. Here are some of the businesses that have had great success with accepting Bitcoin as a payment method.

Women Moving Up the Marketing Ladder

The average woman-owned small business has revenues of about half of the average man-owned small business. Although the percentage of woman-owned businesses with revenues over $1 million per year is still small…

Get Past the Budget Mindset

For several years now, retail has focused heavily on price, with large department chains such as Kmart and Big W making cheap prices their common mantra. However it is mindful to note that not all purchasers are after bargain basement prices. You can break away from this budget mindset, if you are creative with your marketing programmes.

Online Business Ideas and How to Promote Them on Instagram

With home based businesses shooting up everywhere, it is important to recognize your advantage over the others. This can be done by knowing how you can reach them at a space where you can communicate with them on an individual level, and where it allows your patrons to give you their feedback, like in social media.

How Mobile Marketing Is an Effective Tool for a Retail Store

The retail industry often requires creative ways to market their products and services to their customers. They often use CRM (Customer Relationship Management) solutions and other cost-effective marketing solutions that help support their traditional marketing channels.

The Benefits of Trade Shows and Exhibitions for Your Business

One of the best ways to get your business noticed is to attend one of the many trade shows and exhibition expos. A lot of business is conducted via the internet and does not often require face to face interaction.

Marketing From Your Genius

In this article I would like to discuss what does it mean to do business from your genius. Your genius is a combination of your passion, what you really love to do, your expertise, which is how much time did you spend studying the subject and your talents, something you are naturally good at just by being you. When you combine all three elements, you can come up with something unique and special that becomes your signature offer other people can greatly benefit from.

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