Submitting Custom Artwork and Graphics: Terminology Help for Non-Designer Types
Custom imprinted display merchandise is a superb way to advertise or market a company. Today’s digital printing processes, in addition to more “traditional” print methods, make it easy to place a slogan, logo, or image on just about any product. However, not every company has a marketing or design department to handle getting the right files to the vendor, in the right format. This article provides a glossary and explanation of some of the more common terminology used by printers and graphic designers, in terms that non-designers and non-printing professionals can understand.Promoting The Business By The Use Of Custom Badges
Badges are defined to be an identifying mark of a particular brand or company, which is also considered as their emblem. Any type of business can brand themselves with the use of name badges incorporated with the company name and logo. This will give your business a professional look and transfix the branding in the minds of customers.4 Key Points and 2 Tips to Increase Your Online Sales
The world has gone mobile! Smartphones and tablets will overtake PC surfing by 2014. Are you ready, or are you already losing sales? Find out the facts and stats, and what you can do to make sure you’re not left behind. Here are 4 key points and 2 tips to help you.Street Marketing – Flyers Taking To The Streets
The humble flyer has become the key to a marketing technique that is proving the personal touch can pay dividends when marketing products and services. By taking the message to where people actually are, advertisers are discovering the rewards of street marketing.Guerrilla Marketing – Top Flyer Promoting
Marketing directly to the public in entertaining and informative ways is the latest innovation sweeping the marketing industry. From PR stunts at festivals to the flyer drops of street marketing, guerrilla marketing is an advertising force to be reckoned with.Five Sure-Fire Steps To Lose Your B2B Leads
Earning the trust of B2B leads is one thing, earning their ire is another. And there are so many ways for you to do the latter. Read on to know what some of these are.How Companies Should Market To Ethnic Consumers
Ethnic consumers have tremendous buying power! Companies that pay attention and implement long-term ethnic marketing initiatives will come out on top. Read here about how companies can market more effectively to ethnic consumers and gain profits.Required Information on Which to Build Your B2B Marketing Strategies
This article discusses the marketing strategy and planning process in a Business to Business environment. It discusses the need to take a step back from the business and to answer some basic, fundamental questions rather than to simply focus on short term issues such as products and competitors.Working With an Out of Town Agency: 5 Tips
When choosing your company’s marketing agency, you may find that the best fit isn’t local, but out of town. Out of town may be an hour away or 3 states over and today’s technology facilitates creating healthy and productive partnerships in such situations. When working with an out of town marketing agency, the same rules apply as in town, but are executed a bit differently.QR Codes: Barcodes on Steroids?
Have you ever wondered what those square images on some products, advertisements or on a register receipt that resemble a maze made out of miniature black and white squares are? This icon is a datamatrix code called a QR Code. Since the inception of commerce in the marketplace, retailers managed to keep some type of tracking system to help regulate and categorize their inventory.How to Use Your Proprietary System With Clients
Have you already created your proprietary system? If you did, congratulations! That will make your marketing so much easier.