Don’t Be Part of the Bystander Effect – Luvvie Ajayi Jones

People Are Living Online – Are You Connecting Properly?

In this article we discusses some of the reasons why people are spending their time online. Then how you can, as a business, reach that audience.

Brand Marketing Assessment

The first in a series that review how to self evaluate your companies marketability. This first article touches on how to valuate your brand, both internal and external.

How to Effortlessly Stand Out at Exhibition Trade Shows

If you want to generate business for your company, you may need the assistance of exhibition specialists. These experts have the necessary know how in order to make your company stand out at exhibition trade shows.

Marketing Must Always Be About the Customer

Your business marketing should always be about serving your customers. You might think this would be obvious, but some business owners lose sight of this fact.

Top 10 Tips for Blog Success

Here are the top 10 tips to build a successful blog and a loyal blog readership. Tip #1 – Connect your blog to your website – A big benefit of regular blogging is how much it helps with SEO. Since each post has its own individually indexed page, each post increases your website’s indexed footprint making it easier for customers and prospects to find you when they search online.

Top-Notch Digital Publishing: 5 Smart Tips To Sell And Market Your eBook

There are several major and crucial things you need to know as a self-publisher. You will want to make it big when you create and sell your paperback. The same thing applies if you’re an author of ebooks. You’ll want to use the best selling and marketing strategies to get that whooping sales and publicity you want.

Email Marketing – A Powerful Tool for Any Business

When it comes to marketing today, the Internet is by far the most sought after platform, as companies and businesses acknowledged the fact that consumers are no longer using traditional outlets to search for products or services, but are solely relying on the Internet. And even within this field, there had been many discoveries and marketing strategy approaches, from bulk email marketing to social media and banner promotion, all in the attempt of catching the eye of the consumer and attracting him. Email marketing has been among the very first types of Internet marketing and has allowed companies to advertise their products and services quickly and in a targeted manner.

Tweet and Build Buzz

Present yourself and your company in a way that makes current and potential clients feel that hiring you is a good decision. Social media giant Twitter is a useful way to reach out and engage clients by way of content that is of interest to them, along with updates of your business activities. When tweeting, think quality over quantity. Focus on two-way conversations, rather than one-way commercials. Listen and learn as clients express their concerns and priorities. Listen and learn as they reveal what they value about your products and services and also what they value about competitors’ offerings. Establish yourself as a go-to source of timely and relevant information, who understands and respects the needs of clients.

Step-By-Step Tips For Trade Show Installation Success

There are many key factors to consider when preparing your team for live marketing success. However, there is one critical detail that, if not executed properly, can ultimately lead to a major event failure: the trade show installation process. Without a flawless install, your company will quickly be rendered irrelevant, unorganized and unworthy of attendee attention.

Know The True Cost Of Your Trade Show Exhibit Rental Before You Sign The Contract

There are often hidden costs to a trade show exhibit rental. Before you sign that contract, ask some specific questions about what is and isn’t covered so that you aren’t surprised by unexpected costs when the bill arrives.

How to Get More Leads and Customers

Every business needs customers to survive, but not every business is great at getting them. This article looks at 3 simple ways you can generate more leads and turn them into customers.

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