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Hiring a Marketing Expert Vs Doing It Yourself

Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition.

Getting Actionable Insights for Endowment Funds

The world has become a global market and political, cultural or financial developments in one part of the world can have a critical impact on your investment… For example, a small article in the newspaper about developments in North Korea can have an impact on your investment in the USA. Point being made is that there are a host of factors that you need to consider when investing in Endowment funds and you must look beyond the traditional historical data.

Missing Out On Big Data Opportunities

Even the largest family fund owners are unable to manage the data overload and make its apt use in making optimal investment decisions… Decisions that could mitigate risks and enhance earning potential! A recent research by Ashby Monk of Stanford University (Global Project Center) and Daniel Nadler and Dane Rook of the Kensho Technologies throws insight into how endowments, sovereign wealth funds and some of the biggest pensions handle data.

Important Considerations For Creating And Using Business Logos

Business logos are important for branding activities. Your company’s logo represents not only your brand but also provides a way for your customers to connect with your business. A logo can offer marketing opportunities at every step. This is why logo designs and signage are of tremendous importance for businesses.

Reasons Why You Need A Mobile Marketing Strategy

Mobile marketing undoubtedly unlocks the powerful opportunities for you and help you scale new heights in the market. It is one of the most powerful weapons that turn the table without taking so much time.

What Are Your Digital Marketing Challenges? Here Are Our Top 5 (and Some Solutions Too!)

We’re already at the end February (and the countdown to spring is on!). If you’re like most small business owners, you kicked off January with a new and improved plan for your business, and most likely that included marketing to new prospects and collecting leads.

Becoming an Influencer in Your Industry

Influencers bring credibility (beyond the credibility that you have established yourself for your business) that only they can bring. With credibility comes trust and a position at the top of the food chain as subject matter expert.

Growth Isn’t Linear

Our culture is really good at selling us the “easy road.” There are all sorts of ways to make your life easier, supposedly.

Using the Marketing Mix to Maximize Customer Returns

The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results.

Let’s Play The Marketing Game

Marketers, like most professionals, find their work a mental challenge – not unlike playing chess or other games of strategy and tactics. A favorite mental game that marketers play is called “How would I do it?” Want to play?

5 Benefits of Roller Banner Displays

Roller banner displays are known by many names. Why are there so many terms for this product? Experts have a logical explanation for it.