What Does Your Newsletter Say About You?
Newsletters are a great way to stay in touch with your customers, but are yours really being effective? This article looks at how you can improve your newsletters to promote greater customer engagement.Three Crucial Reasons Why You Should Never Lower Your Rates
When you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it’s a quick fix. However, this is a strategy that will not serve you in the long run.How to: Online Marketing
In order to make your business a success, you need to know how to use online marketing. Online marketing can provide you with the avenues that you need in order to reach more people.Mid-Market Company Marketing Communications – Five Tips To Improve ROI
For the moment, the economy is chugging along, financial markets are recovering, and summer vacations are upon us. While competitors may be taking a breather during this somewhat favorable environment, now may be an excellent time to take an aggressive and fresh look at your marketing communications plans for the future. Five actionable tips are presented.Educational Marketing: Educate Your (Potential) Customers
… so when they are ready to buy, they will contact you. You may have excellent products and services, but people are tired of promotional messages. How can you still let the world know about your exceptional offering?How Have the Local Business Directories Changed the Way Businesses Work?
Previously people referred to the yellow pages or local printed business directories when they wanted information regarding the businesses in their area, and they could get only limited information on the businesses that they were searching for from those sources. Today the situation is different. With the invention of online business directories and search engines like Google, yahoo and Bing that provide customized results based on geography, the customers have become informed and powerful.Advantages of Local Business Directories
Technology has evolved, and everything has changed. Previously, people used to refer to yellow pages when they wanted to know about the local businesses in their vicinity, but now all they need to do is log in to Google and type in the keyword of the type of the business and the products that they are looking for to get a diverse list of things meeting their criteria. Search engines have now evolved to and they categorize things based on locations to provide more localized and specific results.The Power of Push
Push marketing is replacing email marketing in the new mobile space. Push is permission-based and as such is a powerful tool in engaging your customers. With astronomical open rates, no savvy business owner is not using this powerful marketing method.Client-Attractive Pathways to Meet Your Coaching Clients Where They Are And Beyond
Have you ever had the feeling that sometimes we’re so close to our own coaching business that we don’t see the forest through the trees? Or is it that we forget to see the trees, and only see the big forest? Hmm well either way, one thing I do know for sure is that it’s important to take time to get some new ideas and insights on the way you’re meeting new clients.Capture Customers With Great Reviews
Let’s face it. No matter what type of business you’re in, people head to the Internet to find you. Whether you’re a jeweler, sports good store or an architect, people are looking for you on the net, and they’re probably looking for reviews, too. Google has mastered the search territory, but there are other places to find the ins and outs of your operation. And you’ll want them to find something they like.The Amazing Screwdriver
Anyone who is a fan of Doctor Who would probably love a real sonic screwdriver that worked the same way as the Doctor’s does. Technically, the sonic screwdriver isn’t actually a screwdriver at all, but a glorified lock pick. However, it can also scan and track alien life