Happiness needs to be the North Star 🌟

Educate, Then Sell

Years ago, I had an unusual interaction with a sales person. It was winter, about 7:30 PM so it was already dark.

What Can You Do With A Marketing Degree?

Those who earn a degree in marketing can work in almost any business area they desire. Businesses that sell products or services need to market their goods in order to make a profit, and gain a positive reputation within the consumer community. Marketers will create, develop, implement, and oversee and marketing strategy or project. However, some of these jobs will require completion of other marketing-related tasks.

Import and Export Business: Foreign Market Research

Understanding the key characteristics of a certain market requires a certain degree of primary and secondary research, much of which you could obtain for free online. Primary research, such as product compliance standards, statistics, population figure, and other facts can be gathered without any cost from international organisations like United Nations and Word Trade Organizations. Through analysing export statistics over several years can help one determine whether a market for a certain product is shrinking or flourishing.

The Benefits of Social Media Marketing

Social media marketing is the freshest and arguably, most effective means of connecting your business with more potential customers. Along with their popularity, versatility and ever-changing nature, social networking platforms host a handy array of functions for internet marketers. Keeping up with this area is essential to maintaining an awareness of the internet marketing world and pushing your business out there to receive the highest possible engagement.

Why Small Businesses Need to Invest in Mobile Marketing?

A journey of a thousand miles begins with a single step’. Initiation of a journey is as important as the journey and the inevitable destination itself. If you do not start a thing, you surely cannot reach the end. On many occasions, we have witnessed incidents where the magnitude of the challenge is so big that it intimidates the challengers and forces them to quit even before the conflict commences. The battlefield is a place which can send chills down any person’s spine and many battles are decided then and there, it needs courage to step on the battlefield and face all the demons.

Post-Recession Trends in the Design Business

Two identifiable trends in the graphic design and marketing industry and the drivers the recession’s impact is having on studios today. What can be done? Visibly illustrate value to clients and how valuable design is to the integrity of the brand image.

What You Need To Start A Catering Business

Starting a catering business is not easy. There are plenty of factors that you need to consider before you should even begin to conceptualize your very own catering service.

The Facts About Corrugated Packaging

Corrugated fiberboard is a popular and versatile material, widely used for various ranges of packaging in the modern world. The board is composed of a paper-based sheet with shallow grooves running vertically across its surface and then one or two linerboards placed either side. Corrugated fiberboard is also known as corrugated cardboard.

Marketing – Conducting a Situational Analysis

Situational Analysis is an important component of marketing. It could be considered as the very foundation of any business marketing plan because the thorough analysis of any result from a situational analysis would determine the direction in which the marketing initiative or drive would go. Situational analysis takes into consideration a combination of both external and internal market factors that are directly related to marketing decisions.

Incorporating Video Into Your Marketing Plan

Using short online videos/commercials in addition to your regular advertising can improves sales and brand awareness. Here are a couple of ways to use video that can really be effective.

Loyalty Program Benefits for Small Businesses

Most small businesses are primarily concerned with attracting customers. However, once you get those customers to buy once, how do you bring them back to buy more? In some ways, it is easier to get old customers to come back than it is to attract new ones.

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