He went for the handshake 🤝 I went for the hug 🤗.. here’s why

Some of the Major Balanced Scorecard Mistakes

While deciding on a suitable business management framework, many managers opt for the system created by David Norton and Robert Kaplan. This strategic management framework is known as Balanced Scorecard system and if used properly helps improve business productivity and get greater returns on the invested money. Though Balanced Scorecard is very popular among various types of companies, it may be quite difficult to implement. In other words, without having certain knowledge and experience all your attempts may turn into a real failure. Unfortunately, there are no general recommendations, because BSC implementation is individual for each particular organization. Thus, relying on someone else’s approaches is definitely not the best decision. However, there are a few typical mistakes you can learn and therefore avoid.

Five Steps to Upgrade Existing Clients Into Your New Program

There comes a time in almost any entrepreneur’s practice when you revamp your programs.Talking to new prospects about the revised program is easy since they don’t know about your previous options. But how do you get existing clients to upgrade?

5 Tips on Using Social Media for Small Business Marketing

In 2013, there is no better marketing opportunity than social media. Facebook, Twitter, Pinterest, Google+, and others are providing great online marketing opportunities for small businesses. If you have decided to explore the marketing opportunities for your small business, here are 5 tips on how to use social media.

Facebook Advertisement Tactics

Small and large scale companies have begun to place ads on Facebook as a primary tool for promoting their businesses. Facebook Ads are getting to be a very useful way of business promotion at a lower cost.

Mobile Marketing: A Secret to Success

Mobile Marketing is a very popular and useful tool for new business entrepreneurs and owners of small businesses. It refers to the use of mobile technology as a method of promoting services and products consumers can engage with. Short Messaging Service (SMS) is the one form of mobile marketing. This type of tool in marketing is considered the most accessible and affordable way for business promotion.

Top 4 Things to Do for Do-It-Yourself (DIY) Event Marketing

Successful events are born out of careful planning. Even an experienced planner has a lot to research to keep up with changes and innovations in the industry. If you are marketing your event on your own, below are some points to look into to ensure your events success.

Services of a Market Research Firm

Whether starting a new business or promoting your current one, it can often be beneficial to look into the services of a market research firm. This could be a great idea as long as you know what they can offer and what you would like them to do for you.

The Unparalleled Benefits of Using an Enchanting Display Booth

Every business needs an excellent pool of customers to increase their financial status and brand recognition. Attending corporate events is one of the most persuasive marketing strategies for all businesses. Having an attractive booth (beursstand) in a trade show can help your business to reach new heights.

Choosing an Effective Promotional Product

With business budgets in place and already being spent for 2013 and the trade show season in high gear, I am fielding a lot of questions about choosing and using promotional products effectively. That’s a good thing, because the days of just picking something out of a catalog to hand out willy-nilly should be over – in fact, they never should have been. No matter what the available budget marketing monies should be spent wisely with some expectation of a return on investment.

Business Benefits From Using Microfiber Cloths to Push Your Promotions

Promoting your business enterprise is never that easy or straight forward. Usually there can be a lot of effort involved and it can be costly. Advertising & promotions can easily swallow thousands of pounds and millions for much larger campaigns. When thinking about promoting your company, large or small, why not consider using customised microfiber cloths.

When You Represent A Company

Communication is a key element to success, especially for those that represent another brand image. Whether you are responsible for an entire brand image or perhaps just in the role of administering recommendations, it is up to your company to define its role and ensure that your represented company receives the product they desire.

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