Here’s why your marketing plan doesn’t work! Simon Sinek




Experiential Marketing – The Step Ahead In Marketing

There is an increased focus on marketing your product or service today. In the ever changing market scenario “out of sight is out of mind” hence there lies the entire race in making your brand known. One such step ahead in this direction is Experiential Marketing. It lays emphasis on the thinking process of the customer. Now one might ask how that is possible. It depends on the identification of demands of the customers. In simpler words one fine day if you log on to your favorite shopping App and you nonchalantly seem to browse the things you might like.

How Tour & Travel Companies Can Benefit From SMS Marketing

Texting is a popular form of communication and businesses should maximize its potential in attracting new clients and building awareness. Need a boost during off-seasons? SMS services help you keep your customers engaged especially when there is a decline in travel activity. One way to boost customer engagement is to send interesting content that is related to their travel preference and history. You can take this further by providing travelers with in-depth look of what the destination is like and what they can expect to find. Similarly, you post eye-catching pictures on your website and social media sites to fan customer’s interest and entice them to visit.

When You Wish Upon a Star – The Power of the Theme Song

Music, especially Disney music has been a consistent inspiration for my soul and work ever since I can remember. I am not sure if The Walt Disney Company specifically wanted “When You Wish Upon a Star” to be a the “Disney theme” that it has become, or if the idea of that just grew out of their man fans?

4 Marketing Research Techniques That Give You An Unfair Advantage

So if all great marketing is customer-centered then it makes sense for us to really understand as much as we can about our best customers. Enter marketing research. If we know what makes our very best customers tick… then we can identify and speak to those particular traits or challenges in our marketing which should attract even more awesome customers.

Tips for Designing Your Own Long Sleeve T-Shirt

Custom clothing is an increasingly popular choice for people looking to create their own unique looks, and with many excellent companies out there in the marketplace offering these services, it is now easier than ever to design t-shirts, hoodies, swimwear, sportswear and many other types of garment. With that said, it is not always easy to settle on the right design, and there are some tips that can be kept in mind in order to get the best result.

Don’t Blow Your Marketing Budget by Doing These Things

A convention or trade show rental booth could be just what your business needs to make valuable connections, increase customer awareness and to make a splash with your target market. It is tempting to go all out on marketing your business, but investing your budget into the wrong items or in the wrong order can be costly. Balancing the look of your booth with the costs, anticipating the true costs of your show and avoiding overspending on extras like promotional items before your booth is perfected can help you conserve valuable cash and ensure that you don’t burst your marketing budget.

The Value Of Using A Promotional Flag In Marketing

In order to market your services or products, you have to grab the attention of potential customers in the brief moment that you have their attention. It is crucial to find a way to grab a share of the market by standing out from your competitors. If you are looking for a new way to promote your services or business, you can use a promotional flag. Printing your message on such promotional flags is a great way to reach prospective customers and show them what you offer.

Neuromarketing: Sensually Stimulating Your Consumer’s Brain

Do you know what your customer wants and how to respond to them? Neuromarketing leverages your customer’s decision-making power by studying and predicting how a customer is stimulated by marketing campaigns.

How To Think Like Your Customer, Today!

The phrase, “Put yourself into the mind of your customer.” has been beaten into every salesperson’s brain more times than they can probably count.

Aggressive Marketing

Why do you want things you sell to exist? What is your reason to sell products? And how do you want to do it? What is the result in the long run?

What Product Managers Can Learn From Apple About How To Handle Cooling Products

Hot products is what all of us product managers really want. We want the product that we are responsible for to be the one that is flying off of the shelves. Although this may be a great fantasy for most of us, some of us do find ourselves in this situation. However, nothing lasts forever. What’s a product manager to do when your once hot product starts to cool down?

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