How has travel [or lack of it] changed you?

How Promotional Items Can Win Customers Over

Getting your company’s name out in public is important. Having it printed on unique promotional items is a great way to make it memorable.

Technology Is The Campfire Around Which We Tell Our Stories

Experimental musician Laurie Anderson hit the proverbial nail on the head when she said, “Technology is the campfire around which we tell our stories.” With the advancement of digital communication technology, mass media has taken on a new connotation today. Compared to just a generation ago, people all over the globe are now creating and sharing stories every day using some form of digital technology.

3 Healthcare Business Insights That Will Help to Boost Your Profit by 50% in the Next 12 Months

Sick of long hours in your health business, being overwhelmed with workload and still hardly managing to pay the bills? By implementing just a few simple strategies you could re-gain freedom in your life and finally receive the rewards from your healthcare business you deserve! Whether you are a physiotherapist, chiropractor, dentist, podiatrist or you belong to a different health profession these 3 healthcare business insights are easy to implement and do not require any previous marketing experience.

Importance of Marketing For Your Business

The successes and failures of any business resides in the marketing plan and structure. The amount of work that goes into a marketing plan can be exhaustive but exciting at the same time. With many different aspects of advertising, the public relations and a healthy promotion plan are imperative to the optimization of the overall sales. The importance of marketing is beyond measure and an owner can reap many rewards from a proper plan.

Traditional Marketing Versus Online Marketing

Marketing your service or product to your audience is essential. If your product is not known to the audience, it is as good as being non-existent.

Pinterest’s Product Problem: Where Are The Men?

In the world of social media, few firms have become quite as large as quickly as Pinterest has – clearly they have a very good product development definition. This social networking site allows visitors to “pin” images that they find on the Internet on their page and then share these pins with others. As a product manager, if we found ourselves in charge of a product like Pinterest, I’m pretty sure that we’d be feeling quite proud of ourselves and what our product manager resume looked like. However, even in the world of Pinterest there is trouble brewing. It turns out that the majority of their users are women – men just don’t seem to pin. What can be done to fix this problem?

Don’t Know How to Market Your Small Business? Here’s Help!

Not a rocket scientist? No problem, you can still be a good marketer. But, unfortunately, there isn’t a one-size-fits-all solution. Every business is different. The marketing plan for a small bank is entirely different from one for a beauty salon. But-building a plan, sticking to it and putting in the time and resources it takes is what’s going to make you a marketing genius. Here are some suggestions for making you a rocket scientist in marketing:

Stepping Out Your Comfort Zone = Business Success

Stepping out of your comfort zone allows you to see what you’re capable of doing. If things don’t go well, chalk it up as a lesson learned and try again with that experience under your belt. One of the most important things I did to grow my business was to step out by expanding my professional network with business building and marketing specialists and experts.

How To Avoid Overwhelm When Making Your Business Marketing Plan

One common complaint from so many who are new to internet business is they feel lost and without direction, and the most powerful solution to that is the marketing plan. Therefore, creating one the right way is not only crucial for progress, but also to maintain a balance within your business.

What Bird Feeders Can Teach You About Marketing

I’m sitting on my back deck and enjoying a beautiful fall morning when I hear a ruckus. Looking up, I see three small grey and white chickadees dive-bombing the bird feeder 10 feet away from me.

Car Dealerships With Crazy, But Brilliant Marketing Ideas

There are lots of places to buy cars these days. These car dealerships stepped up their marketing to bring folks to the showroom.

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