How Influencer Marketing Works

Impeccable Integration of Multichannel Customer Communications

Business today needs the customer communications to be seamlessly integrated in order to maintain a consistent customer experience. Successful customer communications are not only possible with accurate data, 360 degree view of customers, dynamic composition & distribution channels.

Your Unique Innovative Distinction: The Key to Supercharging Your Business Growth

Question–what happened to Polaroid? AOL? Blockbuster? Commodore Computers? Sharper Image? MySpace? Eastman Kodak? Sears? Borders Books? Sun Microsystems? Montgomery Ward? These companies were bubbling with success and innovation. Now, they are gone, or fading fast. Why? Largely because they did not have a system in place to require that innovation be an integral core of their business. A system is the solution.

Picking the Right Pricing Model

Picking the right pricing model plays a large role in how quickly your product is able to capture market share. In addition, the right pricing model can position your business for long-term growth and profitability.

Taking Marketing To The Next Level With Digital Signage

Digital signage can improve in-house branding, generate additional sales, and help business achieve its customer satisfaction goals. The article helps readers understand how digital signage can enhance impact of the marketing campaigns.

Reasons Why You Must Be Losing Customers

When it comes to jewelry business, setting the best impression is important in winning the hearts of our customers. That is why we always make sure that everything about our store is perfect. From our products, to our earring and necklace display, to the way we advertise our selection, everything has to be as blemish-free as the diamonds we’re selling.

Why Using Replicated MLM Websites Is a Wise Business Decision

Ecommerce has been around for quite some time. It provides a convenient way for customers to shop and buy merchandise. Customers can compare the features and prices of different merchandise more quickly and can buy whenever they have time in their busy schedule.

Customer Experience Strategy Engagement for ROI

Most customer experience strategies are in actuality a programs or a technology, and a while after deployment, executives ask for proof of return on investment (ROI). As programs, these customer experience efforts are typically silos in deployment, and lack the cross-functional and top-down engagement necessary to achieve obvious ROI. This case study of team-based strategy development shows how a credit union intertwined customer experience in their corporate strategy for broad engagement and transparent ROI.

Marketing Efficiency and Effectiveness Go Beyond Shiny Objects

For marketing efficiency and effectiveness goals, technologies are notorious contributors to the shiny object syndrome. What’s lacking among shiny objects are the people-and-process prerequisites and bigger picture of marketing efficiency and effectiveness needs. The bigger picture of marketing’s needs, when it comes to organizational efficiency and effectiveness (also known as marketing performance management or marketing operations), includes cross-functional leadership to make a greater impact on the enterprise’s agility. Six keys to marketing organization goals are: marketing ROI, strategy execution, scalability, buyer alignment, business intelligence, and customer profitability.

Marketing-Driven Business: Heaven or Hell?

Marketing-driven sounds good to a marketer at first glance. But silos lead to hellish treadmills and blind-sighting. Make the shift to “customer-centered” thinking in your marketing organization to release heaven-like collaboration cross-functionally and position marketing more powerfully, with better results for careers and the bottom line.

Empowering Teams to Achieve Marketing Results

Best intentions of marketing efforts in large companies are often elusive because of dependency upon multiple players’ synergies. The mis-match in intentions and results is typically due to lack of strategic context, clear prioritization, and/or blinders. An intended outcome is a result that has staying power. Keys to achieving intended marketing results include patience, perseverance, and empowering others to co-deliver.

Avoid Half-Brained Marketing

When the left- and right-brain of marketing are not harmonized, it can be hard to make the link between what motivates people emotionally as well as intellectually. It may be tough to connect the dots across everything that the marketing organization is expected to do for the company. And without mutual appreciation, more waste and lost opportunities abide, missing out on synergies of full-brain marketing.

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