Nine Ways to Make Your Business Visible
Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.Marketing With Logic and Emotion
A couple days ago our refrigerator conked out. A repairman showed up today to take a look. The verdict?What a Sasquatch Can Teach You About Attracting Clients
“Nobody likes sleeping on a plastic bag! Other protectors turn your bed crinkly or stiff and they make your mattress noisy, hot and uncomfortable – like a Nickleback concert – or the first year of my marriage!Law 1 – YOU Are the Killer App
This article is the second in an eight-article series on the Seven Laws of Marketing. See the first article at this link.Myths and Truths About Marketing to Millennials
When it comes to marketing tactics and what supposedly works and what doesn’t, it can be hard to cut through the myths to get to the facts. If you’re trying to market to millennials, here are some important truths you need to keep in mind when creating your campaigns.The 7 Laws of Attracting Your Ideal Clients
A good story has three parts: 1. The original situation of the client, 2. What you did to help them, 3. The results the client realized from working with you.Money – Increase Your Sales by Adding Bonuses
In a practice known as the “baker’s dozen” a baker throws in an extra muffin or cinnamon roll when you buy 12. We all love to receive some kind of bonus when we buy a product. But we tend to underestimate how powerful this tool can be to increasing sales.Money – Discovering Your True Value
Today’s article is the second in a multi-part series on making more money in your business. The main reason I’m writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services. Last week I talked about how limiting beliefs about money may be holding you back.Money – And How to Make More of It
I don’t know many independent professionals who wouldn’t like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1.What’s the Hardest Part of Marketing Yourself?
Your prospects are not looking for perfection from you; they’re looking for assistance and value. If you’ve got that, perfection is virtually irrelevant.Website Insights for a Site That Attracts More Clients
Virtually all my business over the past 20 years has come from email promotions to those who joined the list on my website. When you don’t have a list, you severely limit your marketing possibilities.