HOw to Find a Cash COw – Seth Godin

Learn to Write Powerful, Hard-Hitting Sales Letters

If you don’t learn to write hard-hitting sales copy, you’ll never sell as effectively as most of your competitors. In this article, I offer a seven-point blueprint for writing solid, profitable sales letters.

Red With Rage or Green With Envy? Using Colour in Graphic Design and Corporate Marketing

Ever wondered how colour influences consumer decisions? Learn how to use colour in your corporate design to appeal to more customers and increase your sales.

The One Click Opt In!

There’s one powerhouse in digital marketing, and you most Likely use it everyday. The real power of this marketing tool is in the one click opt in – but do you use it to it’s full power?

Think Big! You Know Your Next Step, So You Don’t Procrastinate

Recently I had a student ask me a question about expanding her business. She worked with small groups in person and was approaching the point where her space was nearly full. We talked about what she could do to attract clients and grow and came up with all of these possible steps to get moving.

3 Great Tips On Choosing The Right Marketing Agency

As most businesses are aware of, getting the services of a marketing agency could really help the business grow. But as an owner of a business, it’s really not that easy to choose a marketing agency. You need to find a team who can work with the initiative of your business.

The Easy Way Out!

I wanted to pull back the curtain this week and share some of the challenges that I’ve been experiencing this month in my business. I’m going to share them because I want you to understand that regardless of where you are in your business, whether it’s been a week, a month, a year, or ten, there’s going to be problems.

Introduction to Marketing – Part One

Marketing is a versatile, crucial and ever changing organisational function. It is a practice that everyone should have a basic understanding of, which is why I am writing a series of articles focused on covering the basics for people that want to know more about this amazing science.

Increased Marketing Attention Spans – New Bright and Shiny – Look a Squirrel

If you find yourself getting caught up in the squirrels of life, it might be time to find a solution that isn’t so bright and shiny. Try increased marketing attention spans to get to the bottom of the problem with elemental solutions.

Marketing Consultant: What Makes a Great Marketer?

I thought I would share with you my views on what makes a great marketer. For me, it goes without saying that whoever is in charge of your marketing can have a direct result on your business’ success or failure, and the bottom line. It’s business critical.

3 Viral Marketing Tips That Really Work!

‘What’s the buzz?’ Well, to answer that question, we would have to dig into our banks of interesting and engaging anecdotes or experiences and find something that is sufficiently note-worthy to share with the person asking the question. Take this entire process online and you would have simplified the process down to a few simple clicks. Such is the power of viral marketing.

Giveaways – A New Trend in Marketing

There are many ways in which you can create awareness for your company and brand in the market today. However, the most effective method is exhibiting at trade shows. Although it is not a new marketing technique research shows that many companies who have participated in such events have become more popular among other brands.

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