How to Find Questions Around Your Top SEO Keywords

Why Businesses May Be Hesitant to Work With an Internet Consultant

Internet Consultants provide a bridge for businesses who don’t know enough about how the internet can be used for business purposes, but know enough to know their business should be online. An Internet Consultant can wear many hats as a consultant for an offline business including SEO manager, head content creator and distributor, social media liaison, digital marketing strategist and more. However, whilst there is no clear definition of what an Internet Consultant does per se, this article discusses some of the main complaints they receive whilst doing their work.

Millennials Have Changed the Game of Marketing Today – Brands, Have You Changed Yours?

Millennials are the future, and it’s essential for marketers to better understand how to market to this generation else competitors would eat into their market share. There are an estimated 79 million millennials in the US versus a mere 48 million Gen Xers. Their purchasing power is estimated to be $170 billion which makes them a very important demographic for each and every marketer today. Millennials don’t trust advertising – 67% of millennials reported that they have never clicked on a sponsored story. Millennials go to their peers for information about new products and trust them over all other forms of information.95% of millennials say that friends are the most credible source of product information

When Competitors Merge: What 3 Things Should A Product Manager Do?

Sometimes as product managers we wish that our lives could become better if only one of our competitors would just go away. Somewhat amazingly this does happen. However, all too often, the reason that they went away was because they were bought by one of our other competitors. This means that we now have a new much larger competitor to deal with. What’s a product manager to do?

What You Need to Know About Print Design Terminology

If you’ve ever worked with a design agency on a printed document or marketing collateral, it may sometimes seem like they’re speaking a foreign language. The print design world contains many words and phrases that are unfamiliar to the average person. But if you don’t understand the basic terminology, you could end with a printed piece that doesn’t look the way you want. Worse, it could lead to the dreaded (and costly) reprint process – an outcome nobody wants.

Healthcare Marketing in Rural Areas

Continued improvement in healthcare conditions in the rural areas has always been a difficult task. Most rural areas have a shortage of primary healthcare providers. There is a scarcity of hospitals as well as an increase in the percentage of reimbursements for the aging segment. Healthcare services in the rural areas need a major revamp. Rural hospitals do not possess the amenities that are otherwise offered by the large hospitals present in the metros.

“Ground Level” Engagement Insights

In outlining high-level views about engagement strategy for employee health and wellness, it can be easy to get caught up in big picture issues like corporate policy, benefit design, and vendor performance guarantees. These are all important, but to really deliver value, it’s essential to tailor programs and messaging to fit the given employee population.

I Just Called To Say I Care

We all know how important it is to follow up with a client after we do the work. The question is how to do it well. One of my newsletter subscribers asked me to address this issue. Actually, her exact words were, “What is a good way to word a follow up email once you’ve shipped?” So, here we go!

Internal PR

A growing issue for companies, big or small, is that of encouraging staff loyalty and retaining staff. It is all too easy for a member of staff to get up and go and they are taking expertise, industry experience and company knowledge, probably to a competitor.

Two Mistakes That’ll Kill Your SEO RANKING

What techniques can truly hurt your SEO rankings? There is so much information out there I just wanted to go over a couple of items so that you won’t fall prey to any sharks.

Multisensory Experiences With New Age Marketing Technologies

Experiential marketing is the buzzword these days. It gains an increased effectiveness through incorporation of B2B and B2C technologies that ensure multisensory and immersive experiences for the target audience. Flashy and ubiquitous images that do not miss a chance to woo the customers are one method but never the only one. New technologies and tools that are being introduced every day add to the experiences of onlookers and increase their scope for use in B2B scenarios with increased frequency.

How To Use Customer Service Effectively

Many people claim to believe in the value of customer service. However, most don’t really institute programs that ensure they are going the extra mile and can be implemented consistently over time. It’s more like they get a spark of creativity and take brief action. Then, within a very short time they are on to something else. Times are very competitive and you need a differentiator. Customer service can be the difference between keeping and losing a client.

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