Overcoming Disinterest With Trade Show Displays
Trade show displays not only have to convey your message, they have to capture the interest of jaded trade show visitors and lure them into your booth space. These tips help you do just that by reinforcing the message of your trade show displays.Why Exhibitors Love Tabletop Displays
Tabletop displays are some of the most cost-conscious and flexible trade show exhibits available. Learn more about why exhibitors love them.The 5 W’s of Direct Mail Marketing Success
In the age of overflowing email in-boxes and constantly updated social media, true direct mail (we’re talking postal service) is getting scarcer. However, direct mail is an opportunity to connect with clients in a deeper and more memorable way. Remember these all-important “5 W’s” of successful direct mail marketing so you don’t waste your marketing budget and end up with nothing to show for it.The Importance of Working ON Your Business, Rather Than IN It
If you’re wearing all the hats in your business, you’ll never have time to make it grow, because your business is limited by YOUR limitations. Hire others to do everything but the marketing. Stop working in your business; work on it instead.The Art of Social Marketing
What is “Social Marketing”? Simply put, it is marketing your goods and/or services through social media. As we know, social media has become the forefront of today’s Internet.Do You Have a Business Card?
What good does it do to go to all the time, trouble and expense to have really neat business cards printed if you can’t come up with them when the time is right? Someone is going to ask you “Do you have a card?” Now all you gotta do is remember where you put it.Small Business Serves Better
The other day I was driving down a two-lane road and came up behind a garbage truck. It was owned by a national waste and recycling company. The truck looked like it was at the light and had its left blinker on. I sat there waiting, and waiting, and waiting. Then I saw the driver come strolling from the convenient store, get in the truck, pull up to the light, and turn right – not left. Needless to say, I wasn’t happy. What was he doing in the lane? Why didn’t he pull over to the side of the street, or into the parking lot? Why did he have his left signal on instead of his hazards?Is Your Business Card Crammed Full From Edge to Edge?
There are business cards out there with more words than the New Testament squeezed on both front and back. Tons and tons of contact information and scads of sales pitches all over the back. But the really good ones, the ones that work hard are crammed with white space.Do You Need Both a Newsletter and a Blog?
To attract clients, your blog and newsletter serve very different purposes. Obviously, the ezine is delivered by email and is created for outreach marketing. You are sending information directly to people who have subscribed which is like them saying, “Yes, I want to stay in touch with you and get your information.”How Ongoing Nurturing Can Increase Customer Retention
Nurturing is important in customer relationships. You can do small things every time you interact with clients. You can send things in the mail to touch your client’s heart. Nurturing should be done on an ongoing basis to build your business relationships. The key to client retention is strengthening relationships by nurturing.The Do’s and Don’ts in Designing Websites
When it comes to building and creating websites, how knowledgeable are you about it? This article gives you some basic tips when handling and designing pages to bring in the right amount of traffic your site needs.