How To Say No, Communication Techniques & Branding | #AskGaryVee 335




The Mistake: Not Taking Advantage of Fashion To Engage Consumers

Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends. Fashion partnerships result in an enhanced image and an overall sense of innovation and hipness to the brand. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer buzz.

The Mistake: Failing to Capture the Millennial Market

Millennials have deep pockets and like to spend. Millennials are also the hardest and most elusive market for brand marketers to engage with unless their attention is grabbed in a way they trust and where they spend time – which is through their chosen content mediums. Millennials are major consumers of content – from television to mobile to social to music to gaming. And that content offers one thing in common – an excellent platform to build a strategic entertainment marketing campaign.

The Mistake: Not Understanding Product Placement Options

One of the best ways to engage consumers is through product placement in entertainment. In today’s TV and feature film content, there are brand product placement appearances in almost every production. A fact showcased by the Association of National Advertisers survey stating that 87% of advertisers believe branded entertainment is the key to TV advertising.

The Mistake: Thinking Product Placement Is Expensive

There is a common misconception that any product placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion. While this holds true for what is known as Brand Integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike.

The Mistake: Thinking Music Videos Are Just For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic. Turns out you may want to reconsider marketing opportunities with one of the highest ROI’s available in the world of entertainment marketing – and daresay, advertising in general.

The Mistake: Not Engaging The Largest Consumer Market – The Baby Boomer

Though it may seem as though the entire tween population is the consistent and unavoidable movie theater crowd, recent films and TV shows have proven that with the right script and the right cast, the baby boomer is the actual market to target. Brands have a phenomenal opportunity to engage with their baby boomer customers through new entertainment content specifically being created for this market.

The Mistake: Not Having An ROI Plan In Place

Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have concern that Product Placement as a marketing tactic is too difficult to value, yet that is simply not the case.

How to Deliver High-Value Audio Clips to Attract Clients

Do you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out individually by email using an autoresponder. This is an automated email system which most email services provide.

Powerful Ways to Promote Your Book Online

Promoting your book or crafts need not be overwhelming. This article guts to the chase with simple instructions on how you can rank quickly and well. Media plus Social Media is the key and leveraging it is the way to maximize what you do.

Marketing Mistakes Businessmen Should Avoid

The successful operation of a business revolves around proper marketing. This is especially the case with newly formed businesses and when new products are being introduced in the market. In as much as most business people will know the importance of marketing, they still fail a great deal. There are common mistakes that they make leading to their failure in capitalizing on the power of marketing. Here are some of the mistakes that need to be avoided.

What Is ‘Marketing Communications’?

The term ‘marketing communication’ speaks directly to the heart of marketing as a science. Marketing communication identifies at least four distinct marketing functions and studies them at length to form a composite picture of both the marketplace and the consumer.

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