Is the “Read More” Button Out? SEO Update

Difference Between Event Marketing and Integrated Marketing Communication

Event marketing spreads awareness of a product at social events. There is constant competition to catch the attention of a product using the print and visual media.

Email Marketing Ideas for 2013

It’s the year 2013, and marketers are already touting social media as the new channel to explore. However, email marketing ideas are still important as the medium still trumps any channels for advertising and marketing. It makes sense, actually: every single Internet user who owns a social media account has an email account as well, on the reasoning that you need an email address to register for any online account.

How to Choose Stress Relievers

There are a number of things you need to consider when choosing stress relievers. These include color, shape and the target market.

When Limiting Beliefs Get in the Way of Your Success

Has this ever happened to you? Things are finally starting to fall into place. The phone rings, new clients show up and you start meeting joint venture partners to help grow your business. Yay! Things are looking up and then, it all suddenly falls apart. Clients don’t show up and meetings with potential partners are cancelled. What happened?

The Magnitude of E-mail Attitude Is Greater Than You Think!

One of the primary ways we sell ourselves is through our communication. With an online business we communicate mostly via e-mail, which means at the mere click of a button, we are able to transmit a message to someone anywhere in the world. Yet, many people misuse this medium or at the very least, do not use it correctly or take advantage of its importance. You can discover what’s missing in your e-mail messages and have a greater impact on your potential clients and customers.

A Marketing Agency Guide to Promoting Your Business in the Community

Making a contribution to your local community will not only benefit others, it can help your business reach new customers, and gain positive exposure. Supporting local charities, primary schools and community events gives you an opportunity to get involved with your local community, and become part of it. Building community relationships can help you make valuable contacts with other local businesses, get your brand seen by more people, and give your PR a boost.

How Marketing Services Can Help Create Your Brand

When it comes to marketing your business, the first step is to determine who you want to market to. Most B2B marketing services will advise you to ‘position’ your business so that you can clearly target other businesses that are likely to require your product or service.

What B2B Marketers Can Learn From B2C Marketers

The first rule to learn about B2B marketing is that every buyer and every seller is also a consumer. Before we were marketing to businesses, we were a consumer first. We each have our personal lives as well as our professional lives and part of life is buying goods and services, and building and keeping relationships. Keeping that in mind for the marketer who has only promoted and sold directly to other businesses can be difficult at times. There are certain key tactics and strategies that consumer marketers use which B2B marketers should take into consideration.

How Product Managers Can Manage The Age Gap On Their Product Teams

Product managers often don’t manage any direct reports. However, in order to have a successful product, we always seem to find ourselves in charge of a sort of “virtual team” of people who are sprinkled throughout the company. It turns out that in order for our product to be a success, we need to do a good job of managing this virtual team.

Making Your Business Profitable

There are lots of things you need to consider when establishing your own business. One of which is on how to make it be known to people and generate great results.

4 (Not So Obvious) Reasons to Send a Press Release

An informative press release provides free advertising and a marketing venue. But here’s how smart companies prosper by sending press releases…

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