“Is YouTube Shorts more important than Instagram?”

Seven Steps for Compelling Case Studies

Most marketers know that case studies can be a powerful tool. This article offers several simple recommendations for making them even more powerful and effective.

‘Beware the Fake Marketer’ – Part Five

It sure is nice to have a professional marketer agree with every single marketing idea you’ve got. As a novice, you’ll feel on top of the world and may even start to wonder why you don’t just do your own marketing! Before you get carried away with pride, put yourself in the marketer’s shoes and ask yourself why a professional marketer with experience and qualifications ever let you feel like you could manage their job yourself? From a business perspective that makes absolutely no sense and from a marketing perspective I am here to tell you that taking care of your own marketing plan is a fast track to failure.

How Dentists Can Get More Patients

Wondering what has happened to your patients. Suddenly, why they have stopped visiting your office? Sit down and don’t think like a dentist for a moment.

Video Marketing Strategy: Determining What Will Work for Your Audience

Successful web optimisation and by extension video marketing relies on careful research and testing done by your brand in order to determine the success rates of any digital campaign. The process usually involves finding out all the relevant information, then making a theoretical diagnosis of what needs to be done to optimise your campaign on various levels.

Do You Know the Difference Between Sales and Marketing?

It wasn’t that long ago that I was at a barbeque at a friend’s house (on one of those few days in Melbourne when it was actually summer) when the topic, inevitably shifted to what we all do for a living. You know the story, right? A couple of people whom I had never met before were excited to hear that I was in business for myself. I still enjoy that feeling, so when I told them I had a marketing business, I knew precisely what the next question was – which is…

How to Create an Easy Referral System for Your Spa or Salon

Referrals are the lifeblood of your business. You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients’ networks rather than relying on you to make one-on-one connections.

Reach Business Success Through Social Media Marketing

Smart marketers use social media for their business because they know it can broaden their reach and bring lots of potential customers. But you cannot jump into this world unprepared. That is why I wrote this article, to give you a good foundation and set you on the right course.

Why Worry About What Your Competitors Do?

Competitive analysis is your measuring stick against the rest of the world. To use a boxing analogy: your form may look impressive when you are boxing a punching bag, but it cannot hit you back. There are also no surprises and no unknowns.

Why Marketing Will Always Be the Most Important Thing When Growing a Business

People spend way too many resources to establish a business venture; it is however never guaranteed that the business will remain in operation past the first three years after its inception. It is also documented that many ventures fail within their first three years and they mainly fail due to lack of proper marketing plans. Without a good and aggressive marketing team, your business is as good as doomed. While the capital investment is always significant, it is equally vital to make sure you have carried out enough research.

What to Choose for Christmas Giveaways

Sometimes it’s about quality. With Christmas coming up you might be thinking about sending out a business gift to your best customers.

Move Packages Safely With Heavy Equipment Shipping

Whenever we need to ship something large then we need to follow certain rules and regulations to maintain our law. At first we need to acquire a permit, then we have to commit appraisals and also need to make sure that the rules and regulations of the country in which we are going to send the product is maintained properly to avoid any kind of negativities.

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