It’s okay to be not okay – Imagine Dragon’s Dan Reynolds




How Bollywood Movies Help to Learn Marketing Lessons

The digital world has introduced several new opportunities and ways to develop and enhance marketing of the products. The marketing strategies of the Bollywood movie offers a real-time platform to grasp the basics of the promotions and advertising. With focusing on the real fact, marketing gurus also justify the concept and strategies of marketing from Bollywood Movies.

How Marketing Mix Can Help Small Businesses Grow

If you are doing all you can to grow your small business but nothing is working, you might want to take a step back and reconsider your marketing mix. Doing the right type of marketing at the right place and at the right time requires some brainstorming, research and analytical approach. Take a look at what marketing mix is and how you can use this concept to grow your small business.

The Perfect Store Concepts For Repeat Visits

Catching your customers’ attention when they walk in takes work. From the color to the furniture, from the placement of your products to the friendly smile you shine at them from the cashier counter. Whatever it is, understanding consumer behaviour will keep them coming back. So, here are some nugget of thoughts to chew on about how to attract and keep your customers.

Seven Ways to Build Your Marketing Skills Without Going Back to Study

Today, more than ever, we are living in a world where access to learning is so readily available, it’s on tap 24/7, 365 days a year, from anywhere on the planet. Much of this is for FREE. Even the busiest person can develop their marketing skills if they are hungry enough and know where to look.

Content Marketing Tips That Will Boost Your Sales And Profits

Content marketing increases your site content so you can grab audience attention. This kind of marketing also offers you higher visibility by search engines, increases the domain authority and brings more social traffic your way. With the right marketing strategy you can be sure to enjoy improved brand reputation and customer relationships which is why you cannot ignore it. A few simple strategies are all you need to start enjoying good sales and profits for your brand and they include the following.

Track Your Marketing For $80 a Year – Or Less

Landing pages are great. You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net. Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel.

Want to WIN More Customers? Think Like a “Professional Scout”

To build true Differentiation and Uniqueness in your market/industry you want to look beyond your products and services. They are easily commoditized today. What isn’t easily commoditized is your Customer Experience. When you create an “over the top” customer experience you demonstrate the true “heart” of your company to your customers. Customers want to see this… it’s your DNA and describes who you really are to them so they start to feel special and important… much like what a Professional Scout does when looking for prospective athletes.

The Real Difference Between Marketing and Advertising

Most people believe that Marketing and Advertising are the same thing. Fact is they’re not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.

Positioning A Product

If you have a business or product, it’s actually more effective to be very specific about who / what you center it around. Most people make the fatal error of trying to position it to “everyone” (or insert another huge demographic). Whilst this works logically, in terms of the underlying way a business may be best placed to progress, this will not work very well. Thus, it’s strongly advised that you become extremely focused on what it is you’re actually there to do.

Three Ways Audience Definition Can Save Your Marketing Strategy

If you are new to the world of marketing strategy, the concept of audience definition may be a bit alien to you. That’s OK because it is to most people. Perhaps the best way to illustrate what it entails is to think about two people discussing any given topic. Each person has taken up one side of the discussion and is arguing its merits to the other person. The problem is that the argument is going nowhere. Over time, voices get louder & what was once a discussion is now a shouting match with one common insult: “You don’t know what you’re talking about!”

How to Get Started With Referrals

As a small business owner you are much closer to your customers than large businesses are. This brings a powerful advantage in marketing with your existing customer base. This article lays out some referral strategies to take advantage of your existing relationships.

You May Also Like