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Brand Journalism: Video Pre-Interviews Ensure You Get Great Stuff on Tape

In broadcast current affairs, pre-interviews are standard practice. And they’re essential in brand journalism, too. They ensure your video crew – whether it’s one person or a three-person team (camera, lights and sound) will get the best sound bites, or clips, as they can. If you’re producing any kind of video that involves one-on-one interviews with clients, customers, executives or employees, pre-interviews are a must for telling your brand story properly.

Culture Based Triggers

There are many psychological predictive models that attempt to explain human health behavior. From the old school Health Belief model, through the theories of Reasoned Action and Planned Behavior to the more recently revised PRECEDE-PROCEED and Transtheoretical (TTM) models, there are many theories behind what makes us get off the couch and do something about our health. Among these models, there are many catch phrases for what causes us to act: Cues to Action, the Action Stage, Behavioral Intentions, and Self-efficacy.

Market Research: Benchmarking and Your Positioning Strategy

Every few months it makes sense to do some benchmarking and find out how your services, marketing message buzz words and product or service delivery systems compare to those of competitors. Whether you are a start-up or a veteran entrepreneur, market research in its many forms is an important barometer of the environment in which your venture operates. Fail to keep your finger on the various pulse points of the marketplace and you can miss the boat on either a lucrative opportunity or a shift in customer priorities that will leave you out in the cold and scrambling to catch up.

Product Managers And The Need For Pizza Boxes

I like pizza and I’m pretty sure that you do also. However, have you ever spent any time thinking about the box that your pizza comes in? I can tell you that had not, until the big U.S. sporting event, the Super Bowl, came around again and I started reading stories in the paper about how many pizzas would be sold during the big game: 12.5 million. That sure seems like it’s going to require a lot of pizza boxes and there has to be a product manager and a product development definition somewhere that is going to make sure that it happens.

Business Card Design for Individual and Corporate Entities

Business cards are representatives of sole proprietorship or the composite businesses at small and large scale meetings. The first impression made lasts longer. Hence it is very important to create an impressive design for your business when you are pitching for specific purposes at occasions. Depending on the identity creation requirement the business card should have logo, legible text and presented in a way which would be soothing to future clients.

Business Owners – You’ve Selected the Wrong Market to Sell To, Here’s What You’re Missing

Market selection is more difficult than you think. If you don’t take the time to get it right, you’re leaving a lot of money on the table. Here’s what you need to know, and what most business owners get wrong.

4 Must Know Business Metrics – And 1 That Is Overlooked by Even the Most Savvy Business Owners

There are many important business metrics to keep track of – beyond revenue and expenses. Most business owners overlook these, and it’s costing them thousands of dollars per year. Find out what they are, why they’re important, and how to use them to ensure your business is growing at an increasing rate.

Cost Considerations When Designing an Exhibition Stand

At any event or trade fair, many companies want to have a booth that looks great and brings tangible results for the business. Booking a plot at an exhibition can be costly as can the designs provided by exhibition design companies, and there are many other cost considerations to take into account too – here are some of the main ones.

Top Tips for Your Exhibition Booth Staff

When setting up a stand or booth at a trade fair or an exhibition, there is a huge number of factors to take into account in order to make the occasion a success. This includes everything from choosing your exhibition booth designers and the activities that visitors can enjoy at your stand, to whether or not you have a good follow-up system in place to make the most of leads.

How to Lead Up to Your Exhibition Stand Event

There is a huge number of benefits to exhibiting at a trade fair or event, from winning over new clients to improving your brand image through the giveaway of branded promotional goods. For this reason, many companies aim on providing the best experience possible on the day, selecting the right outfits for their staff to wear and the best custom exhibition stands that money can buy.

How to Avoid the Common Mistakes of a Big Exhibition Stand

Attending exhibitions has numerous benefits for all types of business, ranging from improving your brand image to winning over potential new clients and contacts. Many larger companies find themselves in the enviable position of being able to afford premium space at the exhibition and a large exhibition stand, but is big really better when it comes to this type of endeavor?

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