MARKETING: Do It Right
Marketing is the backbone of building a business. If it is done right, it can promote inspiration, as well as great success in your business.Search Engine Marketing: Using the Google Trends Tool
Have you used the Google Trends tool in your business yet? Generally we use it to identify seasonal trends in a client’s industry and to help us determine the locations where terms are being searched in Google. Some businesses have more local searches than others. There is also a search by category tool, which is helpful when a client’s target market is narrow. Think this tool would be helpful in your business? Here are 4 steps of how to use the tool.Chippin Away Like Frito-Lay – Environmental Factors
While thinking about what to write for my next post, I sat here finishing my last chip of Doritos “Cool Ranch” and thought that it would be great to find out what makes Doritos so successful. After further research, I was amazed at what I discovered about this unbelievable brand, hence why I’ve decided to share my findings with everyone. Frito-Lay is a renowned conglomerate in the snacking industry and the owner of the Doritos brand chips. As one of the largest snack food companies in the United States, part of the company’s success is attributed to the firm’s effective marketing strategies and tactics. Not only is the company involved in domestic and global marketing but also understands the influence that environmental factors could have on the success of any product or service. Environmental factors such as global economic interdependence, trade practices, demographics, physical infrastructure, ethics, culture, technology, and even political systems influencing international relations affects the company’s marketing strategies.What Makes an Effective Logo?
One of the most important things you can do in order to better build an awareness of your brand is to have an appealing and recognizable logo. Your logo is, in many ways, the face of your business. It’s on your business cards, your promotional materials, and maybe even tee shirts. You want people to see your logo and instantly know not only who you are, but what you do. If you can pull off something like this as a small business, you’re already a few steps ahead of your competitors. I have listed the key elements in a successful logo.A Complete Analysis on Benefits of Market Research
It is a well-known fact that the most successful business is a dynamic one. Adapting to changing times, integrating latest technologies, and analysis and improvement of the product are key to ensuring that the business is always moving forward.Promoting a Bar or Restaurant Using Flyers and Doorknob Hangers
For many years, one of the most effective and proven ways of getting customers to come into a bar or a restaurant was through giving out handouts. The doorknob hangers whom you put in each home in the neighborhood and the flyers that you stuffed under the car’s windshields were once a good way of promoting your dining establishment.Key Elements of a Successful Marketing Plan
Did you have a vision when you started your business? Is your marketing plan helping that vision come to fruition? By focusing on your vision when creating and implementing your marketing plan, your prospects for success are much greater as it makes it easier to remain on course.Being Nice Is Keeping You Broke
How often do you have someone who sends you an email with, “I have a couple of quick questions.” As you read their questions you quickly realize it will require a fair amount of time to respond to all of them. Wanting to be polite, the temptation is for you to respond. It’s not that you shouldn’t respond, but you need to know where to draw the line.Which Forms Of Social Media Should Product Managers Be Involved In?
How many social media ecosystems are out there these days? By my count (if you still include MySpace), there are 9 big ones. As an already overworked product manager working on your product development definition this means that you’ve got an important question that you’re going to have to answer: which ones are you going to use to promote your product and which ones are you going to let fall by the wayside?Effectively Fill Your Sales Funnel
Over the past few years while running training workshops with SME’s or MNC’s a recurring issue is shared by the sales team and it’s always a similar conversation – “Our marketing people are not generating enough new leads for us to follow up!” Despite the frustration these salespeople are experiencing, there is good news – There are several new and cost effective ways for companies to generate leads.Using LinkedIn As a Marketing Tool
In the not-so-distant past, networking usually meant attending a conference or a seminar. It involved getting out there, name tag attached, and physically meeting people. Now you can network effectively online at a time that suits you, and your online profile can be on the job 24 hours a day. The rapid rise of LinkedIn has seen an immense range of users begin to network globally for mutual rewards. Aside from helping you to attract new business, LinkedIn has networking groups that can help you to stay on top of current trends in your field.