Major Challenges in Marketing for 2022




Going Global With Influencer Marketing

Remember that girl in seventh grade who always had the hottest, latest cropped jacket or denim skirt, and made sure everyone else wanted it, too? Put her on social media, amplify her reach planet-wide, and you’ve got one of the most sought-after entities in the contemporary marketing world: a global influencer.

Will Offering Breakfast All Day Help To Save McDonalds?

The product managers over at McDonalds have a problem on their hands. Yes, they are working for one of the world’s most successful restaurant companies. Yes, there sure seems to be a McDonald’s restaurant on just about every corner in every town everywhere. However, lately the company has been making less money. Even when you are driving a battleship, you still need to be able to turn it or so you’d like to be able to put on your product manager resume. McDonald’s product managers need to find a way to change their product development definition in order to boost the company’s profits. They have an idea – offer breakfast all day!

Promoting Your Business Through Gift Bags: It’s About Giving

There is no doubt that everyone enjoys gift bags. From children to adults, the idea of receiving a gift bag and opening it to see what is inside is a real treat. Company events, birthday parties, charity events, and sponsored parties are examples of the best times to give and receive gift bags.

Worst-Case Marketing: A Common, But Dangerous Approach

Too many companies devote too much attention to the markets and customers that trouble them the most. This article explains why that’s a bad approach, and why it’s better to concentrate your efforts where you’re already successful.

Graduate to Campus Marketing

Marketing a business appropriately requires a lot of creativity. Social media definitely acts as a favorable platform and an efficient marketing strategy.

How Do You Manage A Product That Is A Massive Hit?

What dream do all of us product managers have? Perhaps it’s that our product will be a monster hit – everyone will want to have it and once they get it they spend all of their waking hours using it. If that is your dream, then the product managers over at the Swedish firm, King Digital Entertainment, are currently living it.

Is Your Business A Potential Target For The Next Digital DISRUPTION?

Having the potential to turn the sails in favour of neophytes and bring down incumbents, Digital Disruption is reshaping markets with the speed and force that has no match in history! Survivors are those businesses that are pro-actively adopting digital, but in order to thrive, they must also innovate new business models to keep pace with the digital age!

4 Benefits of Issuing and Accepting Gift Cards

Offering gift cards is a great way to acquire new customers while retaining loyal ones. For retail stores and special-service businesses like salons, spas, and restaurants, gift cards are extremely effective marketing tools. These can be displayed at the cash register or front desk for easy access.

Creating Custom Banners

There are many guidelines you should follow when creating a custom banner or sign to advertise your business with in order to get the most attention. We’ve provided a short list of guidelines that could help make your next sign that much more successful at drawing in customers.

How to Use Every Square Inch You Have to Market Yourself

Sometimes the most obvious marketing initiatives are the hardest to see. Learn how to analyze your place of business for new marketing potential.

The Problem That Product Managers Have With “New”

When you take a look at your product, what do you think about it? Are you sad that your product is not a shiny new product? Do you wish that you were in charge of managing a cutting edge product that was just bursting on the market? I’m pretty sure that at one time or another, we’ve all felt this way. However, this is most definitely a case where we should all be very careful about what we are wishing for. A good example of the challenges that come along with managing a new product were recently demonstrated by the folks over at Apple.

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