Patience is a core ingredient to the lightness I feel inside.

Painting the Picture for Your Prospects

You want your prospects to see themselves using your product or service. If they can’t see themselves using it, they’re not going to get involved — so paint a vivid word picture of your offer’s benefits with your sales copy.

It All Starts With the Market

It all starts with the market, NOT the product or service. Forget or ignore this fact at your peril.

Why Your Business Needs Loyalty Programs

With more brands, more experiences and multiple channels for engagements in the market today; the companies are realizing that their biggest challenge is neither creating a high-quality offering nor finding customers but maintaining a high level of customer engagement. More options, awareness, empowerment and a sense of entitlement tend to erode the customer relationships, even in the traditional ‘sticky’ sectors like, auto, finance and telecom. Brands in every region, in every sector, and across a wide range of market, share a belief that cultivating a high level of customer engagement is now a key strategic challenge.

Four Ways to Handle a Client Who Says, “I Can’t Afford It”

As business owners working to get new clients, we’ve all heard it. You’re in the closing part of the conversation and your client says those fateful words, “I can’t afford it.” For some owners, this is the worst case scenario because you feel stuck when your potential customer uses this reason not to work with you.

The Top 5 Elements to Mail That Gets Opened

To make mail stand out make it: 3-dimensional, a different size and shape, a different colored envelope, hand-written, or make a sound of some sort. When using these elements, make them authentic. Don’t add an element in an attempt to trick the recipient into opening it. That will only damage your credibility. Using attention-getting mail in an authentic way is a great way to build business relationships and increase your sales.

Do You Need a Professional Headshot?

7 Reasons You Need A Professional Headshot Photograph – Professionals always wonder whether or not they really need a professional headshot. I am here to tell you why you must have a professional headshot done. 1…

The Power of Your Packaging

Yes it’s true that you can’t judge a book by its cover, but people judge you by your packaging every day. So what is the real message you’re sending out?

Product Managers Need To Know How To Make Word Of Mouth Work For Their Product

As product managers, it is our job to make sure that our products meet the needs of our customers. As part of our product development definition we spend a lot of time trying to find ways to get the message about our product out to our customers: we run ads, we attend tradeshows, and we create a great deal of collateral. However, it turns out that the most powerful form of communicating about our products is out of our hands: it’s word of mouth.

How Can Your Products Sell Themselves?

Can you imagine what it would be like if your products sold themselves! Just imagine, the customers walk right into your shop, pick up the products you are selling, pay for it and leave; without you or your sales people having to utter a single word. Even better, would it not be fantastic if they came back again in the future to buy other products.

Integrated Approach To Digital Marketing

Digital marketing is a marketing strategy that involves promotion of products and services in an online platform. The digital promotion contains all kinds of internet marketing, but focuses on digital media. One of the main advantages of this form of promotion is that it’s cost effective. The other advantage is that there are many marketing strategies that you can use. Some of the most common ones are:

How Will a Self-Replicating Website Help Your Distributors?

Multilevel marketing businesses rely almost exclusively on lead generation in order to thrive and be successful. However, because there are tons of different things that a distributor must do, automating that process saves time and energy.

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