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Are You Using Local Directories To Help People Find Your Local Business With Online Search?

The big three search engines want to help local people find your local business. Are you feeding them the information they need?

Choosing the Right Flyer Design For You

When promoting a new business or product through the use of flyers, there are number of factors that are worth considering; cost, design, and quantity are just some of the issues that need considering. This article will offer some advice as to how to select the ideal design for you.

Top Ten Uses of Lanyards

A lanyard may refer to a rope or cord that holds something around the neck and can also be used for fall protection and securing equipment. Originating in the 13th century in France, over the years they have developed a multitude of different uses from security to school events.

Does Your Company Use Social Proof in Its Marketing?

From Wikipedia Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation. You can use Social Proof in your marketing.

Expand Your Business Globally Through B2B Marketplace

Advantages of B2B marketplace – In the era of globalization, every businessman wants to reach to extreme destinations in the world to show off products and services. They want to expand their company, so that they search for large number of buyers and sellers. B2B marketplace is a platform to fulfill their wishes to meet various buyers and sellers offering significant trade deals and business opportunities.

What Are Your Business Landmines?

Being a successful author or thought leader is not easy. It’s incredibly rewarding on many levels yet it’s getting more and more difficult for many to be able to effectively monetize their content.

Leveraging Your Book and Platform Strategically

Everybody is doing it. With easy-to-use, off-the-shelf publishing software, even producing a good looking book isn’t that difficult. Books are being written and published at the highest rate in history.

The Secret of Success Is Investment in YOU!

Wow, what a week it’s been, I have had many calls for help; and my immediate response as a coach is to listen, analyse and suggest positive actions. All week I have been encouraging my customers to take deep breaths, put issues into perspective and return to their agreed strategies which bring the real results.

Should You Be an US or a YOU?

Frequently when I’m working a client, the question will come up as to whether or not the content of their website, emails and sales letters should be written in the first or third person. That is to say, should the message be coming from them personally or from a corporate voice? I think some feel that going the corporate route makes them appear “bigger” and their hope is that will be a plus to prospective customers or clients. Let me tell you something. Bigger in the minds of most people these days smacks of inefficiency and anonymity. Today’s article will tell you where I stand and give you some of the reasons why.

Four Examples of a “Warm Letter” to Generate More Referrals

When I started building my business, I used the “warm letter” to let people know what I was doing.It worked as a great referral source to get new clients. Over time I thought, why not send a follow up to the warm letter? That’s how the idea came to me to create a whole campaign of letters. This sequence of letters can continue to drive referrals with every new mailing. It’s literally a referral driving machine.

Customer Engagement for Business Improvement

Identification of under performing marketing and promotion processes for a business is the first step to business success. There are many businesses that are enjoying customer trust and confidence by making their solid online presence.

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