Robert Greene’s Biggest Failure — AND How He Turned it into a Win

Home Page Vs Squeeze Page: What Works Better to Build Your List?

Getting more traffic to your website is always on a business owner’s mind. Higher volume traffic helps with list building and improves your chances for finding new clients and filling your pipeline. But once you start to get a steady stream of visitors, what’s the best way to build your list?

The Mistake: Forgetting To Create A Safety Net

When investing in a celebrity to endorse a brand, it is essential that the brand manager not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that could occur. Celebrities – and the brand campaign – can find themselves in hot water through a bad decision or a simple oversight. But marketers should not avoid celebrity partnership due to fear of the unknown, as celebrities are proven sales drivers who strongly influence consumer engagement!

Why Marketing And Consulting Go Hand In Hand In Today’s Business Environment

Today marketing and consulting are an extremely important part of the overall success equation. Let’s take a look at why marketing and consulting go hand in hand and suit how successful businesses are utilizing both.

Becoming The Right Small Business Marketing Consultant

In the past a person would have found it hard to become a small business marketing consultant. In present day the use of the internet has changed that. You can start your own business if you know how to do the following things.

The Mistake: Not Figuring Out What The Goal Is For A Strategic Promotion

One of the best ways to engage consumers through entertainment is with a partnership with an entertainment partner such as a feature film. A comprehensive promotional platform that utilizes the brand’s planned media and retail footprint provides not only brand differentiation in a crowded marketplace, but also: • Soft and welcome introduction to an already receptive fan base of the entertainment partner. • Interesting, engaging and ‘cool’ content to leverage brand advertising with.

Holy Moly, What Is Marketing And What Does It Have To Do With The Airplane Method?

If you just started your business or are thinking about starting one, you will definitely want to read this article. Getting your products and services out in the marketplace is crucial to your success so you will definitely want to know what is marketing and how to apply it.

4 Ways Product Managers Can Use Social Media

I’m always being asked by product managers what the most important product management tools are when you are creating a product development definition. We all know the obvious ones: PowerPoint, Word, and Excel. However, things are changing. Social media and its related tools are talking on increasing importance and as product managers we need to get good at using these tools if we want to keep our jobs…

Getting Noticed in Healthcare Marketing Ain’t Easy

LOOK! Getting noticed on the internet is not an easy game it requires a great deal of work and effort but especially it requires focus and knowledge of your subject matter.

Best Marketing Tips: Reasons to Use Replicating Websites

Replicating websites play a very important role in the success of many multilevel marketing and direct sales companies. If you are interested in starting one of your own, or even if you already have a company that you want to take to the next level, then check out the following reasons to use replicating websites.

The Mistake: Being Afraid to Align Your Brand With the Horror Genre

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of a brand association with the genre doesn’t have to be. Many brands immediately reject the idea of partnering with horror films or TV on the false premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand. But research proves this is simply not the case.

The Mistake: Forgetting to Find Out the Specifics

The hottest TV show in Hollywood has an opportunity to feature a brand – with a major character! Before jumping up and down with Glee (yes, even that show too), the brand manager needs to do a little detective work. Know the scene the brand will be featured in and ask for the entire script – or at least the script pages featuring the brand. Key information to find out: Will the brand usage reflect in a positive manner?

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