Seth Godin as “the evil” Shark on Shark Tank?

Holiday Marketing to the Five Senses – For Retail and Bricks-And-Mortar

It seems all the holiday marketing advice I’ve been reading lately has to do with online marketing. That’s great as there’s sure to be a lot of that going on this year – certainly much more than last year – but the fact remains that the majority of holiday shopping is still done offline. For now, anyway.

Marketing Plan Secrets – How to Make More Profits With Fewer Customers

The Pareto principle, also known as the 80-20 rule states that 80% of your profits come from 20% of your customers. The question is, which 20% generate 80% of your business? Are you focusing on the right 20%?

Touch Their Hearts Before You Grab for Their Wallets

You can’t move people into action before you first move them with emotion. The heart comes before the head, so that’s where you’ll need to direct your primary selling message.

How Authors Use Kickstarter to Fund Their Books

One of the most interesting things that has transpired in the world of book publishing is the advent of the use of Kickstarter as a tool for authors. Having just this past week helped one of my authors with her Kickstarter campaign (She raised $15,000), I can attest to the veracity of the concept. Prior to this I did some research, spoke to several authors who had conducted a successful Kickstarter campaign and used some of those tactics in our campaign. I’ve taken the information and wrote an article about it with insight and suggestions that authors and publishers might find useful.

Experts Offer 3rd Level Breadcrumbs

If you walk up the hillside, and they follow you, you are a guru. If you walk up the hillside and they do not follow you, you are a lost hillbilly. How to leave enticing breadcrumbs.

The 7 Characteristics of a Great SEO Company

Everyone out there is looking for a great SEO company that will launch their website, and company, into the stratosphere. What sort of characteristics are you looking for when it comes to hiring on an SEO firm so that you can find the best one? Read on and we’ll take a look at 7!

Consumer Behavior and Brand Management

Consumer behavior and brand loyalty holds the key to brand management. A good brand manager is one who knows the pulse of the customers, knows their buying behavior and pattern and is able to elicit involvement from the consumers to try his brand.

6 Things Experts Don’t Have To Be

Do you have to be straight-laced and academic to become an industry expert? Or will that severely hamstring you?

Warning Signs That Your SEO Company Is Bad

If you have already hired on an SEO company, or are seriously considering one, how can you tell the good from the bad? There are a lot of fakers out there, and there are even more that are good at selling you their SEO services, but not so good at actually performing those services.

Mobile Marketing – Don’t Ignore This Change in Your Business

There are still a lot of business owners that are clueless about mobile marketing. Don’t worry if you fall into this group. Technology is changing fast and you might not have paid attention to the big changes in marketing.

5 Benefits of Writing a Blog Post Every Week

In order to build your business, market your business so more people know who you are and how you can help them. After all, you could be the best in the world at what you do, but if no one knows, it’ll be pretty hard to attract new clients. Your first goal might be to write a post every week. Why? There are a number of good reasons to write a post every week.

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