#Shorts: 1 Easy Way to Bring in New Business

Why Your Business Profile Picture Is More Vital Now For Your Marketing Than Ever Before

Depending on the kind of business you are running, you may either have an official looking photo of yourself or a casual but decent one. The photo should have decent lighting and a professional expression which will make the viewer comfortable. When posing for your picture, have a feeling of calm and trustworthiness…

Effects of Best Execution Monitoring on the Business Environment

Best execution monitoring is a tool that is used to ensure that the firms that participate in the market comply with the best interests of their clients. This can be a challenge where the interests of the trading firm are perpendicular to each other.

How to Minimize Fear, Doubt and Worry During Your Business Start Up

Are you in a business start up and find yourself with money concerns? I can relate and went through this too when I was just starting. To help myself minimize fear, doubt and worry, I did a bunch of things to bring money in temporarily.

Are Today’s Marketers Riding the Social Wave Right?

Approximately 46% of online users count on social media when making a purchase decision. High-quality, original, audience engaging content is rewarded with a social media spotlight, which increases exposure and accelerates lead generation and conversion. 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC and social media lead conversion rates are 13% higher than the average lead conversion rate.

How to Increase the Reach of Your Online Business?

The popularity of social media has led to a revolution of sorts. It has worked wonders for people who have an online business. A presence on popular social media platforms has worked wonders for them.

Unaccountable Marketing?

Marketing should be about tracking results. Unless the advertiser is extremely well known and has a gigantic budget, unaccountable marketing should not even exist. If you can’t track the results of your ad, then you should think twice before launching it. Clients come to our agency, because they know that we are able to deliver results. It may take several tests of a marketing program before it becomes profitable, but in the end the client knows where their dollars have gone and their ROI. Just like you keep your employees accountable; be sure to keep your marketing accountable, too. Here are two things to remember about keeping your marketing “accountable”: 1) Try to track results. 2) Creative is not everything.

A Surprising Number of Consumer Products Leap Categories and Discover Retail Success

There are actually many examples of product category jumping than one might think. You probably have experienced such multiple uses for products in your own experience. A number of specific products actually have seen sales rise perceptibly as a result of usage that differs from the manufacturer’s original intent.

British Royal Pageantry Would Be Much Less Colorful Without This 300 Year Old Firms Artisan Products

When visiting Great Britain I always seek out firms displaying the crested sign that indicates the residence of a Royal Warrant Holder. This award is only given to firm’s possessing the absolute highest standards. Just browsing these purveyors of old world craftsmanship is enthralling and educational.

It’s Not About Building a Website – It Is About Building a Brand

When you start a website that promotes a certain product or service, it should be thought of and used as another tool in the pursuit of making the brand stronger. Every aspect of the website, from the photos to the links, can be used to advance the brand awareness and inform visitors about it.

5 Key Ways to Stand Out From Your Competition

In an overcrowded world, the best way to get the attention of your target audience is to stand out from the crowd. There are 316.5 million people in the United States. Think of how many of those people are in the same industry as you are, probably millions right? In almost any industry, it’s easy and even tempting to just blend in and be like everyone else. However, the successful business owners always seem to find a way to rise above the clutter and noise, get noticed and make an impact. Some of the most successful entrepreneurs and business empires seem to do things differently than anyone else. Some of the most successful brands typically market in ways no one else does. In order to stand out, you must always be innovative. Looking at my industry, I have noticed that many entrepreneurs tend to just mimic what they see everyone else doing. Of course, this is the inauthentic way of not being your best, more importantly the easiest way to be forgotten. So let’s look at 5 key ways you can stand out from your competition.

Grow Your List!

I am often surprised when I get the question: ‘what is a list’?! It’s interesting how much we assume as entrepreneurs when we are talking to each other. Back ‘in the day’, we used the term database – and that’s all it is. It’s your rolodex – it’s your contact – it’s your network. In this day of technology, we call it ‘the list’. And yes, you need to have one in order to grow a profitable business.

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