#Shorts: 1 Tool for All Your Social Media Marketing Campaigns




Strategy Vs Tactics to Market Your Accounting Practice

Like most aspects of running your accounting practice, your marketing will be most successful if you have a plan. And as you develop or review your accounting marketing plan, maintain focus on both long-term strategies and short-term tactics. To better illustrate the difference, here is Merriam-Webster’s definitions of strategy and tactics…

Top 10 Digital Marketing Strategies for Professional Services

Marketing strategies that involve digital mediums including the Internet and mobile devices may be intimidating. After all, who has got the time to understand the latest in the tech world? Terms like cloud storage or social engagement seem as foreign to most marketers as marketing strategy is to a computer whiz.

Blogging Campaigns: Moving From a “Push” to a “Pull” Strategy to Lure Customers

Thought leadership has become important for business and brands to market high value products and services to clients. It is especially effective for B2B marketing and corporate image. B2C marketers can also benefit from thought leadership since consumers will turn to brands they can rely upon. Either way, promoting company or executives as industry experts is a strong public relations tool.

QR Codes: To Use Or Not To Use

QR codes have occupied a significant place in marketing. Despite their popularity, for some reason they have gathered numerous negative responses and opinions. So should a business utilize them?

How Can Product Managers Get Sales To Use Social Media Correctly?

Where things get even trickier is when we try to figure out how to get our sales teams to do a better job of selling our products using social media. What’s the best way to do this?

Getting the Lay of the Land: How to Write an Email Survey

The most cost-effective means of gauging your customers’ satisfaction, both present and future, is to conduct an email survey. In the course of your business’ operations, you have built a base of customer or potential customer contact information that you can leverage to better identify those areas you might want to improve or expand into. Some corporations use customer surveys to impress their stockholders, others, such as public utilities, show the information to regulatory commissions, while still more use it to track trends over years.

Connect With Past and Present Individuals Making Use Of Mobile Marketing

With the prevalence of innovation in daily life, including brilliant phones and wireless network solutions consistently encompassing us, companies have to keep up with the times! Mobile marketing is one of the most effective ways to raise direct exposure and also sustain customer fulfillment in this new age.

Indoor Business Signs Sell!

Indoor business signs are akin to silent yet effective salespersons that can reel in the customers and then sell the products without saying a word. Read on to learn more about this topic.

Keeping Up With The Changing Times

In business today, there are trends that can come and go. If you have your own business, and you do not keep up to date with things, you are going to lose out on a lot of both money and customers. You do not want to lose customers because you are not up with the times. Business to business content marketing can help your business grow and change whenever the world does, which can really give your business a much needed shot in the arm especially when it comes to dealing with your customers.

She Who Implements, Wins!

Have you ever returned from an event or a workshop feeling totally overwhelmed with all the information? When that happens then, typically, nothing happens. We are in a state of paralysis!

Feelings Are the Fuel for Word of Mouth

Brands are unique to each owner, possessing characteristics that can’t be reproduced by any other. So what is it that actually defines a brand? There are numerous characteristics that you might think are defining your brand but they don’t. For example, your perseverance to share your content with the audience and the number of individuals you reach are merely responsible for improving your brand’s visibility not defining it.

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