#Shorts: Is Cold Calling Dead?

Digitizing Traditional Mediums

We’ve all known for years that traditional advertising such as television, radio, and print has seen a significant decline in viewership and revenue, thanks to the staggering growth of the Internet. From a business owner’s perspective, living in a smartphone-obsessed digital world, should you advertise goods or services through traditional mediums? Or should you abandon these dying promotions and fully embrace the digital age? Good questions to ask. The smart answer is to use both options. Utilize traditional outlets to attract your target audience with stunning ads, and then persuade these potential patrons to engage your business online – via your landing page. Once they’re on your site, sway these customers with exclusive deals and product information, in return, you’ll gain critical data about your customer’s viewing habits and perhaps make a sale in the process.

What’s YOUR Unique Selling Proposition?

Why should prospects do business with you? What makes you different and better than your competition? Defining your unique selling proposition will help answer these questions so that you will clearly be able to convey your competitive edge to anybody who is considering doing business with you.

Hi, I Am Your Competitor And I Am Here To Destroy You – Not Always The Best Strategy

Okay so, over the years, I’ve been a hard-core, take-no-prisoners kick-ass entrepreneur. I’ve always been in it to win it, and don’t take no for an answer, anytime I hear the word “no” all I can do is think to myself, “who are Earth is this person, to tell me it can’t be done?” As I grew my business I not only had to deal with bureaucrats, professionals, lawyers, and naysayers, but I also came up against competition. That was fine by me, I’d never met anyone I couldn’t beat anyway – “I considered a challenge before the whole human race,” dutifully singing “we are the champions!”

Preventing Business Failure From Inbound Marketing

There is nothing wrong with going for inbound marketing. It is one of the most convenient and easiest way to attract customers. Read on to learn more.

Marketing Strategy Plan: 4 Paths Your Price Strategy Could Follow

What’s the goal with your price strategy? Do you want to be most expensive or least expensive? Or do you want to take the middle of the road and have a price in between? Pricing is a matter of perception! Customers have a price point in mind of what the perceived value is for a product or service.

Benefits to Your Company From Using a Customer Referral Service

Your company will have many means of advertising, from television and radio advertising to banners on the Internet and pictures on bus benches. However, nothing is as convincing as hearing how the service or product was from someone who has already used it. The word of mouth praise can be far more persuasive than how pretty an ad on a bus bench is.

Opting for Promotional Tote Bags Is One of the Great Marketing Gimmicks

With summer on the horizon and thoughts turning to warm days, beaches, long walks or hikes, camping trips, and outdoor cafes, consumers will be toting around all sorts of summer items, such as towels, hats, sunscreens, and teeny bikinis. The trend towards totes is not fading in any sense of the word, with the large bags being receptacles for sunglasses, wallets, cell phones, and nearly anything that screams of summer. Why not take advantage of this highly visible trend and put your brand name on something everyone carries around anyway?

Is Fear Of Commitment Keeping You From Using The Latest Trade Show Marketing Innovations?

A trade show exhibit rental is the ideal way to test out new designs and features for your next event without committing to a permanent exhibit purchase. Read on to learn more about this topic.

How Important Is Lead Generation Marketing For All Businesses Around The World

Any company that has its own sales force should also have their own marketing force because generating marketing leads and sales leads are as important as making or closing a sale. Today, no company can successfully close a deal without first generating qualified leads. Generating warm qualified leads is actually one of the most important things that any company or even an individual can do if they want to have a very successful money-making endeavor to whatever products and/or services they are promoting, selling and offering.

Dos And Don’ts Of Branded Trade Show Giveaways

If you’re planning on giving away promotional items at your trade show booths, make sure to follow these dos and don’ts. Read on to learn more about this topic.

Promotional Giveaways: Top Three Things To Consider For Freebie Success

When determining promotional items for your business’ trade show displays, consider three important strategies. Read on to learn more about this topic.

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