#Shorts: Never Put All Your Eggs In One Basket – Here’s Why

What a Blind Squirrel Can Teach Us About Marketing

You’ve heard the cliche that even a blind squirrel will find an acorn. What does a blind squirrel do? Well he is blind.

Auditing and Planning a Marketing Campaign

This article gives an overview of how to plan, and audit a marketing campaign, to ensure that your resources are spent efficiently. Following these tips will help to ensure that your marketing campaign is well thought out, and likely to bring you great results.

Wellness From ACOs? How They’re Poised to Displace Employers

Even though Accountable Care Organizations (ACOs) are in their relative infancy, most observers believe they offer real promise for substantial and sustainable change in healthcare delivery and positive patient outcomes from their formation and eventual growth. This new model, that more seamlessly aligns hospital systems, providers and health insurance with a promise to provide care for their defined population, also has a real incentive to promote wellness.

Create a Blog Site for Your Business

If you own a business, then you should know that effective blogging can do you a lot of good especially if you want your business to be instantly recognized online. Note, however, that blogging is not that easy.

Referral Marketing: How to Create a Referral Rewards Program

Referral rewards help give people incentives to refer to you. Rewards should be consumable so people will refer to you over and over again. A tiered rewards system gives people incentive to give more referrals. Consider developing a VIP program for your top referrers. If you appreciate the referrals you receive, you will get more.

3 B2B Marketing Mistakes That Should Be Avoided

Businesses have always been selling to other businesses, but with advancements in technologies in recent years, the B2B marketplace has escalated to new heights. Online has been the number one reason for this, offering everything from low costs to measurable data which has allowed B2B marketers the opportunity to educate and reach their clients.

What Can A Tax Software Company Teach Product Managers About Customer Information Overload?

Ugg, taxes! I don’t like them, you don’t like them, nobody likes them. One of the reasons that nobody likes taxes is that they are so very complicated – what counts as taxable income and what doesn’t? It turns out that the company Intuit realized that we don’t like taxes and they’ve made a lot of money with their TurboTax software that many of us in the USA use to prepare our taxes. There’s a lesson for us product managers to learn from the world of tax preparation software – make it easy to select your product and you’ll be very successful.

5 Digital Marketing Strategies to Increase Your Online Business Sales

Are you in the hunt for creative digital marketing tactics to grow and increase your business sales online? Then, here are top 5 digital marketing policies that you can use to increase your brand’s online sales.

How to Gain and Maintain Customer Loyalty for Your Business

Today, it is almost guaranteed that every business has competition, whether it’s from someone working out of their garage, home, or in a traditional storefront business. The Internet has made it extremely easy to find and compare businesses online, and this means it’s very important to work hard to continue to improve both your promotional methods and your customer service approaches, to gain and maintain stronger customer loyalty for your business. While it is important to generate new customers, it is even more important to maintain strong relationships with the ones you already have, especially in today’s competitive market. In fact, it often costs much less to keep a current customer than it does to gain a new one, or, in the worst case, to try to win back a customer from a competitor. In this article, I will provide tips on how you can optimize your promotional and customer service approaches to convert both of your new and current customers, into loyal ones. Let’s get started.

Make Something Happen!

“Nothing is happening!” I have been hearing this from so many entrepreneurs, from all parts of the country. My response right back is ‘What are YOU making happen?”

Prospecting for Small Businesses

Gaining clients isn’t an easy task. Especially in this economy, everyone is very cautious on how and where they spend their money. The bad news is that you can never stop prospecting. You must constantly be filling your pipeline with new potential clients. The good news is that there are some things you can do to make sure the referrals and prospects you have are quality and more likely to buy from you.

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