Should You Quit Your Toxic Job?

Are You Ready? 2013 Is Just Around the Corner

In an ideal world, where everything goes smoothly and you have time to think, plan and strategize, your marketing and tradeshow plan would be developed months in advance: objectives set, shows decided, space secured, and budget in place. By now, you would be only adjusting your sales messages, internal planning meetings are scheduled on everyone’s calendar, booth designed and layout decided, demos identified, equipment planned for and there’s already been lots of thought about driving traffic to your booth. Now you only need to use the last couple of months of the year to ensure that all the details -…

5 Most Effective Methods to Market Your Product or Services

To market a product successfully requires a lot of effort and careful planning. There is a lot of competition in the market since most companies sell similar products. It is therefore important for an organization to learn how to effectively market their products if they want increase their market share. Successful marketing also leads to an increase in sales, which improves the bottom line of the company in the long run. Below are some tips that can help in marketing a product effectively in this competitive environment.

New Marketing Strategies for Hospitals

Every year, hundreds of private medical clinics open up giving hospitals a run for their money. In order to withstand tough competition, hospitals have embarked on marketing campaign to improve public awareness. The motive is simple, to draw new patients and retain the existing ones.

6 Marketing Strategies for Medical Practice

Marketing strategies are crucial, especially when you are practicing a medical specialty. It can prove to be a difficult task if you are not familiar with the latest marketing trends. Whether you practice dentistry, cardiology, chiropractic, or psychology, there are challenges, which should be met successfully.

When Speaking, Add the Bookend Method to Get More Clients

When you add speaking to your Marketing MixTM, it catapults you into the one-to-many conversation expanding your level of influence. There are many advantages to speaking, too.

How to Create Customer Value and Competitive Advantage: A Tesco Approach

Marketing is a means of generating and creating customer value. The value referred to here is the relationship between what is paid for and what is received and how it is perceived by the customer. Value can be quite difficult to determine as it depends on how much the particular product or service is needed by the customer.

The Perks of Working With a Digital Marketing Agency

Managing or operating your very own business can be challenging regardless of the knowledge you hold of your products or the services you have to offer. When you are thinking of expanding your business but you are unsure of how to go about doing so, it is possible to get help from marketing experts and services who specialize in expanding companies, especially in the digital realm today. Working With a Marketing Agency – When you choose to look into working with a digital marketing agency, you can relax and focus more on delivering and creating the product…

Why Copywriting Is So Important for Your Website

Self written text may save you a decent amount of money, but only at the cost of web traffic, leads, and sales conversions. Are you willing to lose traffic and sales to save a buck up front?

Marketing Strategies That You May Not Have Considered Before

SMS and text marketing is a channel that is growing in popularity thanks to its simplicity and the low cost associated with running a campaign. Technology has changed the way that people converse with each other forever and as SMS technology has advanced, it has become more refined and more relevant.

Love to Hate You: Bridging the Gap Between Sales and Marketing With Marketing Automation

With traditional B2B marketing tools, it’s difficult to measure the impact of marketing on driving not only qualified leads but increasing revenue. One “common” complaint from Sales is that Marketing isn’t turning over “good” leads.

Small Business Website Design Components

A well designed website will attract your ideal customer and prompt dialogue with your business. The following highlights are key components that you might keep in mind as you design your website.

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