Stop Judging People, You Don’t Know Nothing About Them #shorts

Capture Attention and Brighten Up the Winter Blues With Chunky Marketing Ideas

In Winter and especially after the Christmas and New Year festivities, returning to our routines and work can seem very hum-drum and boring. So, why not strike whilst the iron is hot and use this as the perfect opportunity to dust off your marketing techniques and come up with something that will be full of cheer and optimism? Something to brighten up your customers and prospects day as they open up the morning mail?

The Difficulties Of Being A Swiss Watch Product Manager

Do you wear a watch? I would suspect that the answer for most of us is a “yes” (we’ll forget for just a moment the kids who no longer wear a watch because they use their cell phones for everything!) Now, what kind of watch do you wear? Is it a Patek Philippe? I suspect not. However, there is a market for the very expensive Swiss watches. That market is currently struggling and it is not the fault of the Swiss watch product managers. Whatever shall they do?

The Importance of a Well Designed Website for Today’s Business

How important is a well designed site for today’s business? Very important. If you don’t have a well designed site which is easy to use and informative then you are missing out on a large section of consumers.

The Winning Ticket – You Must Be Present to Win

When’s the last time you entered your name into a drawing? You knew that if the giveaway was really good, you’d better stick around. The winning ticket would be drawn and it could be you. You could be the winner of that great prize. But what if you decided leave early?

Embroidery Versus Printing: Choosing the Better Option

Promotional items are meant to advertise your company and its products. That means when you give away freebies like umbrellas and T-shirts, they must be branded with an unobtrusive yet attractive company logo.

Do You Have What It Takes to Be a Content Marketer?

A huge component in today’s SEO algorithms is content, Google and other search engines are screening for unique, fresh, ever changing content. Whether it be a blog, an infographic, a white paper, a press release or an e-book – Content is King.

What to Do When Things Go Wrong!

How could this happen to me? Ever have one of those moments when it feels like, no matter how prepared you are, things just go wrong. They do. It happens to all of us.

Mobile Marketing With SMS and Short Codes

Since around the year 2000, mobile marketing through a mobile phone has become increasingly popular. Short message service popularly known as SMS has made a remarkable impact in the way Businesses market to a targeted audience. Initially a lot of unsolicited SMS Mobile Marketing left a bad taste in the mouths of many as with any new thing, you will always have a few that abuse a good system. Obviously a huge amount of Companies and Service providers sold off lists of mobile numbers to the wrong people and this caused a large problem.

Authors, Speakers and Networkers Are Making a Deadly Mistake on Facebook

I’m going to share with what I’ve learned from experience and from my mentors Gary Vaynerchuk and David Wood about marketing on Facebook. But it was really crystallized from David Wood. Thanks David. I hope they don’t ban me for sharing this with you because it will cost them a lot of money if you use it. As some of us know Mark Zuggenberg, the founder of FB, is the youngest billionaire in American history. He did with just FB. One idea!

Inbound Marketing Follow-Up Plan

Inbound Marketing, the strategy and practice of persuading prospective clients to contact a business by offering information on, for example, a website or social media platform that piques a prospect’s interest and leads that individual to contact the business, stands in opposition to Outbound Marketing, which encompasses traditional marketing practices such as advertising, participation in trade shows, sending out press releases and making cold calls as a strategy to appeal to prospective customers. Either method can be effective and one is advised to implement both to a greater or lesser degree depending on one’s clientele. Time is the enemy of Inbound marketing. Unless your product or service can be purchased online, fast follow-up to Inbound Marketing inquiries is absolutely essential.

Promotional Products Strategies – How To Use Branded Gifts For Fun And Profits

Promotional products and gifts can be very effective in getting the word out about your business. Here’s a fun strategy to make use of promotional items at community events and trade shows.

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