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Unique Selling Proposition – The Foundation of a Successful Business

Your USP defines your reason to exist as a business, yet most businesses don’t take the time to develop one. Learn what it is, why it’s important, and how it can dramatically boost your positioning in the marketplace.

A Personal Account to Understanding Thyself

Self-discovery, self-reflection, digging into the depths of your soul is important to make your brain and your heart healthier. Make time to understand yourself in its current state through these various forms: Stream of conscious journaling – Written affirmations – Saying affirmations out-loud in front of a mirror – Recording your affirmations and then listening to the audio – Prayer and/or meditation – The key to success is persistence, patience, and perseverance. Try all of these methods of self-discovery and stick with the ones that…

Keeping Leads Warm: How Sales Managers Can Smooth the Handoff Between Marketing and Sales

They say that time heals all wounds, but in the sales industry, time kills all deals. To keep leads warm, especially during notoriously cool selling months, sales managers need to create a smooth handoff between the marketing and sales teams.

How to Use Display Systems to Convey a Concise Message

Using a display system is always important to promote a business. Send a proper message to your targeted client through your display system.

You Should Be Spending More On Customer Acquisition

Most businesses spend far too little on customer acquisition. This leads to numerous problems, including losing substantial amounts of potential business and a poor quality of customer.

The US $1,800 Shoe Problem

So here’s a product manager challenge for you. Let’s say that you are responsible for managing a line of high end fashion products. Part of what makes your product line so desirable is that not everyone can get their hands on your product – this is almost a part of your product development definition. However, at the same time in order to both stay in business and to grow the business you really need to sell as many of your products as you can. What’s a product manager to do?

How to Run a Successful Market Stall

There are various ways to promote your stall. Here are some tips to promote your stall.

99% Of Business Owners Get This Wrong – And It’s Destroying Their Bottom Line – Here’s What It Is

Most business owners go about customer acquisition all wrong – and it’s killing their bottom line. A small shift in focus can make a huge difference. Read on to learn more.

Marketing: The Blood for All Business

When it comes to any business, the value of strategic marketing, the blood for all business, cannot be ignored. Marketing covers planning, SWOT analysis, consumer behavior, budget and the other factors that affect how the company’s goods appeal to the target customers. Without it, people would not know that a product or service exists, what it is about, and if it is a necessity or want. What is important is to include the consumer in the definition, as without it, there would not be any business at all. Marketing has many definitions, but the most common is that it is the process of identifying and distributing the products and services that offer a value to the consumer. It also means building and maintaining the customer’s relationship with the business. It is what defines a business and differentiates it from others.

5 Great Examples of Health Care Marketing Calls to Action

Generally speaking, health care topics don’t top the list of interest for most consumers. Thinking about serious health conditions like cancer, diabetes or stroke can feel daunting. Let’s face it, with the exception of your solid hypochondriac, most people aren’t spending their time on the web searching physician ratings or upcoming hospital events. This makes the use of the call to action even more critical for health care marketers.

Small and Midsized Company 2016 Marketing Communications Forecasts

By now you’ve probably seen the forecasts referring to 2016 as an “OK” year, at best. Why would any B2B, B2C or nonprofit marketer feel comfortable with this outlook? With so many macro strategic and tactical issues on the horizon, it’s difficult to know where to start. But decisions have to be made, so here are my top five forecasts for you to consider as they relate to your marketing communications needs in the coming year.

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