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The Secret to Getting Past Your Blocks About Self Promotion

Are you having trouble promoting yourself? Maybe you find it hard to write emails about upcoming programs or announce events. You might wonder what is holding you back or blocking you from getting out there and letting people know what you offer.

Marketing or Advertising: Which Is What and Why?

Though the distinctions between Marketing and Sales have been clearly established for a good number of years, those between Marketing and Advertising continue to cause confusion in many circles. While certainly not the ultimate authority on those distinctions, I’d like to offer some suggestions that may explain which is what… along with the reasons why. The first suggestion – for obvious reasons – is this: Marketing, however you ultimately define it, should be a profit center, not a cost center.

Why Card-Linked Loyalty Programs Are Better

Loyalty and reward programs have always been popular. Think back to saving green stamps, punch cards or simply look at your key ring full of tiny pieces of UPC coded plastic. In times of strong economy or weak, shoppers want to be rewarded for their loyalty and purchases. Our recent economic times coupled with advances in technology, have improved card-linked loyalty programs for vendors and consumers alike.

Perfecting Your Pitch: Can Your Elevator Speech Take You to the Top?

A perfect elevator speech should compel the receiver to respond with meaningful and relevant conversation. Your positioning statement should be interesting, state what you do, indict outcomes, and provide enough information for others to know whether or not they are interested in working with you. A good elevator speech or positioning statement accomplishes 4 goals…

Launch A Mobile Marketing Business

Now is the right time to launch a mobile marketing business. Mobile marketing has become one of the hottest advertising techniques for businesses to reach more consumers worldwide. Sending promotional messages to potential customers on their mobile device has been a driving force to turn brands into a household name.

Don’t Risk Your Brand and Your Reputation With a Bad Promotion

The marketing industry defines “promotional products” as products that transport a message when given to clients and likely prospects. “Cheap” products are all over the Internet and we face competition from many capable local companies, both large and small. The difference between giving away a pen, a key tag or flashlight and running a promotion is a very important – and often overlooked – distinction. Product selection is much more of a priority when running a promotion versus giving items away. A promotional product should convey specific information about your company and a call to action.

Marketing Your Vacation Company Using Customer Testimonials

Customer testimonials are incredibly powerful for a travel company. TripAdvisor and other review websites are commonly consulted before a vacation is booked. So why not be proactive? Capture and use your own customer testimonials so they work well for you across all of your marketing materials.

Integrated Approach of Social Media Marketing

The role of media has been growing like never before. It is helping brands to fetch maximum number of customers, it is creating brand values; it is providing a ground for customer feedback and attaching customers directly with the companies.

How to Get a Job Doing Qualitative Marketing Research

With a job outlook of 41 percent from now through 2020, opportunities for qualitative marketing research jobs are better than the average for all occupations in the US. While this is certainly good news, knowing the desired skills and educational qualifications for market research occupations will give you a competitive leverage in the job market sector. Further, knowing what the work entails will help you decide if you will fit in.

Guerrillas in Our Midst

A brief dissertation on the value of guerrilla and grassroots marketing in this new age of technology. A must-read for business owners and managers.

The Top Ways to Develop Your Writing Skills

Communication skills are some of the most important skill sets that anyone can possess in business. By learning good communication skills you will be able to not only communicate with your colleagues and superiors, but you will also be able to sell yourself and sell your products.

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