The garage sale game is real out here

How to Start Building Your Contact Database

What do successful businesses have in common? We wouldn’t be able to enumerate all answers here, but one thing we know is that they have a large database of contacts, including past and existing clients, prospects, partners, and suppliers – a list they keep robust and fully utilized.

Google and Buick: Does Mobile Marketing Work?

We will discuss Google and Buick’s partnership in a new mobile marketing campaign and relate it to the theory of adoption and diffusion of technology. Are Google and Buick the pioneers of a new marketing approach, or failing in their attempts to revolutionize advertising?

How to Win Over the Key Influencers of Your Ideal Clients

Are you struggling to win or retain more clients? If so, you may need to consider who your client’s are being influenced by. The human dynamic is interesting. We often seek the feed-back, advice, support, approval or a simple thumbs-up from important people in our lives about a variety of issues whether business or personal. Ever noticed how often you consult with key people in your life when you’re making a big decision? For many of us, the decision doesn’t have to be that big at all in order to seek counsel from friends, colleagues, family or our significant other. As an entrepreneur, I bet you’ve encountered the very same situation with your ideal clients or customers.

How to Be Creative In Pricing Your Products

A number of factors will affect the way you price your products and services. One factor that most businesses don’t consider is who will eventually pay for it, because this can make a significant difference to the price. When you position your product for different potential buyers, you can find creative pricing options – especially if you’re selling products online.

Five Biggest Mistakes Small Businesses Make With Their Social Media Marketing

Are you just posting links and videos to your social media platforms? Or are you working according to a plan?

Custom Lead Generation – A Primer

Leads are the lifeblood of a business. Without leads and prospective customers, your business won’t be able to continue to bring in new business. Read on for more advice.

I’ve Fallen and I Can’t Get Up!

Who says upside down is better than right side up. Well a lot of consumer goods companies do. That’s why so many of you favorite products, especially the ones that reside in your refrigerator, are now available in an upside down containers. But does this really make them better? You be the judge.

How To Effectively Create a Business Network With Telemarketing

Creating a business network can take a lot of your time and effort. How will you be able to maximize the returns when you do it? Read on to learn more about it.

Earning a Marketing MBA at the State Fair

There’s a lot to do at the State Fair, but one of the most productive is to learn practical lessons in marketing. This article offers some examples.

Want to Get More Customer Referrals for Your Auto Repair Shop? Make an Offer They Can’t Refuse

As an Auto Repair Shop owner, I know you smile from ear to ear when you get customers referred to your shop. That’s because customers that are referred to you are usually far easier to sell because they already know what to expect. Your customer did most of the marketing work for you. But how do you get more referrals? How can you increase the number of referrals and your car count? One way is by adding a reason for your offer.

Want More Customer Referrals for Your Auto Service Business? Avoid This Huge Mistake

Do you want to increase the number of customer referrals your auto service shop receives? You can get more customer referrals in a month than most service shops get all year if you avoid this one huge mistake.

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