7 Marketing Procurement Trends for 2015
Build Effective Working Relations – Going forward, marketing need to view procurement not solely as tactical, but as a strategic partner. 2014 reports suggest that the much maligned relationship between marketing and procurement is now seeing improvements. While there are still certainly some notable differences in priorities, the findings suggest much improved levels of trust and relations, with both procurement and marketing professionals agreeing that risk mitigation and cost savings are the main benefits that the former brings to the relationship.The Secret to Defining Your Lucrative Niche
Recently I have talked to many people who are struggling to “figure out” their niche for their businesses. Some of them are just starting out, and some have been in business for a while but feel that “something is missing” in their messages, their target markets and their offerings. These are not “dumb” people – most of them have a pretty good handle on the “marketing” stuff but seem to be stuck in limbo, unable to find the FIRE to light up their actions.Are Online Printing Services Right for You?
Would an online printing services company be of benefit to you? See how these services can help you and your business.Pre-Inked Rubber Stamps – An Upgrade From Self-Inking Stamps
Stamps have an important place in business. Acting as official seals, they are used to authenticate business documents. Of late, they are also used in art and craft. The earliest rubber stamps include those mounted on a piece of wood. They were sold with an ink pad. Thus, one had to press the rubber lettering into the ink pad before pressing it onto the sheet of paper. These traditional stamps were cheap. However, they created blotchy images, some light some dark.Printing Product Labels – How To Make Your Product Stand Out
When you go shopping at the mall or even a supermarket, your hand automatically reaches out to an item with an alluring label of course unless you have your personal favorites. For new items, it is always a product whose label and packaging convinces you to buy it. This sticker is your salesperson and therefore if you get it right, you will manage to earn more customers than you expect. That’s the power of a good label! The label is also important because it gives your customers information about your product.Enhance Your Brand’s Identity With Professional Letterheads and Business Envelopes
Letterheads are essential stationery for businesses of all types and sizes as they are used as the main medium of correspondence. It is also a core element in the branding and marketing of a business. How you design and print a letterhead or a business envelope gives the receiver subtle hints of your business ethics and professionalism. Hence, you simply cannot work with a shabby and gaudy one. The key is minimalistic design that’s neat to look at and precise in the information it provides. This article gives you the dos and don’ts on letterhead and business envelope printing.Selling Vintage Clothing – How to Boost Sales Online
It is true to say that value and overwhelming passion for collectible vintage clothing from the past, has seen a skyrocketing increase over the last five years. The demand for those dainty pieces from flappergirl to box shouldered 80’s power suite shows no real sign of trailing off into the sea of jumble sale stalls just yet.Asking “How Do I Get More Customers?” Is the Wrong Question
This is a common question I get asked by business owners, but it’s actually the wrong question. The first, most important question you should actually be asking is: ‘how do I get more leads coming into my business?’ The second question you should be asking is: ‘how do I increase my conversion ratio so that more of these leads become customers?’How to Get the Most Out of Your CD or DVD Printing and Packaging Design
When your CD or DVD is headed for a retail environment you will need the design to be unique and creative to help your product stand out amongst the competition. This article offers a little help.Breaking Concrete: How Market Research Achieves Differentiation in Commodity Markets
Research is the prime tool to break concrete in commoditized markets. Market research will reveal differentiation strategies to help companies win in their business. Learn how to recognize the earmarks of a commoditized market, and how to rise above the low-price death sentence.Promotional Clothing Is a Good Way to Raise Awareness of Your Business
The meteoric rise of technology has meant that every business uses some form of electronic equipment in order to run their business, with many being entirely run in this form such as internet businesses. This has meant that it is known as the primary means of marketing for many businesses.