The way you feel when you don’t get sleep is how you’ll feel when you’re old

Connecting With Your People Through Heart

Connecting with your tribe is about creating and building relationships — the domain of the heart. Learn three keys to heart-centered connection.

How Neuroscience Can Help Businesses Engage Customers

‘Customer engagement’ is an oft-used term these days and the development of online and social media content marketing has made it more so. It is seen as the key to turning prospects into buyers and buyers into long-term, loyal customers. But how do we create this ‘engagement’. What is going on in people’s brains when they respond to the information provided? And how can we increase that effect?

Three Reasons Not to Sweat Over Your Ability to Give Networking Referrals

If you are familiar with my methods, then you know I always recommend networking groups, and BNI in particular. This powerful international group helped me learn how to network and fill my practice quickly by meeting lots of new people and gaining referrals.

Want a Thriving Business? Focus on Appreciation Marketing!

Thank you notes have become rare and are a great opportunity to stand out. Why take the time to show appreciation and write thank you notes for your business? It makes you stand out. It builds relationships. It creates positive feelings towards you and your business.

How to Be Strategic When Approaching Joint Venture Partners

When it comes to list building, joint ventures can deliver the growth you are seeking. Students often ask me how to reach out to potential partners. A lot depends on who they are and the level of business success they have achieved. I recommend a different strategy for partners who are in a similar place as you versus partners who are more advanced.

Cold Calling “Don’ts”: There’s Nothing to Fear

Cold-calling: whether you dread it, find it dull, or think it simply doesn’t work, this article will provide some inspiration. “To say that cold-calling doesn’t work or that the practice is dead is tantamount to saying that the Law of Averages has been rescinded,’ according to cold-calling expert Peter Bowerman. Follow these steps, along with multiple branches of marketing, and the results will speak for themselves.

Neuromarketing: The New Frontier or Old Anecdote?

Neuromarketing promises to solve our day-to-day problems of finding just the right words to get people to open our emails, to click our links, and buy our products. How best to design our product branding so that it will appeal to its target market, and even how to structure our website to keep our customers engaged.

Marketing Isn’t Magic, But It Can Be Magical If You Do These 4 Obvious Things

As a marketing professional, I’ve personally seen fortunes rise up like a Phoenix, and fall like apples on a windy day. Whether a business is on the ascent or decline, marketing is not optional, yet many business owners are simply too distracted or uninformed to engage in this necessary science. Some call marketing an art, others call it a science. I call it a necessary soft science. For the purposes of this article, we won’t call it anything. We’ll just state the obvious in 4 easy-to-understand phrases. Marketing isn’t magic. It can be ethereal at times and intimidating at others, but regardless of how we feel about marketing, when you do it right, it can be quite magical.

Marketing: Back To Basics

A ‘back to basics’ approach is something I have in previous years focused on for a number of my clients. Not only have all of these efforts delivered immediate sales results, but they have helped to position each of the businesses as strong market players for the next year. This is especially relevant now as the economy begins to bounce back and boom once again.

Networking On A Shoestring

One of the challenges of starting a new business or operating a small business is the ‘on a shoestring’ budget dilemma. So how do you effectively represent your brand, gain new customers and grow your business with little or no money for marketing? Having come from corporate marketing departments, where I had many hundreds of thousands of dollars each year to spend on marketing activities, to starting my own business and working with much less money has certainly changed my priorities on things that I once took for granted.

Cashing In On Word-Of-Mouth Referrals

As a business owner, I have often been able to gain new clients via word-of-mouth referrals, and frequently these are generated through networking activity. I am a regular attendee of the VECCI Fast Forward networking event series and it has been a great way to meet new clients and other people who are good referral sources, both now and for the future. However, there have been times where the word-of-mouth referral process has not delivered the types of clients that Next Marketing is searching for, which has proven to be tricky to manage.

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